How Be Bodywise advertises
2,394 public ads run by Be Bodywise, with 633 still live. Mostly about Hair.
Feb 16, 2025 → Jul 9, 2026· Meta ad library
Key learnings
Read from Be Bodywise's own figures against the other 7 Health, Wellness & Nutrition brands here.
Its output runs well above the category.
2,394 ads, 2.5× the category median of 949, which places it 3rd of 10.
One hook does the heavy lifting.
“The easiest hair GROWTH routine ever ✨🎀” runs across 17 creatives, with Limited edition offer (15), Before (15) behind it.
It sells the category, not a deal.
89% of its classified creative leads on value and only 11% on a discount. What discounting there is: 30% off (18), 14% off (17).
Creative turns over fast.
54% of its dated ads ran under a week and the average life is 36 days, against 49 for the category.
It is a video-first advertiser.
74% video against 49% across the rest of Health, Wellness & Nutrition, on 1,775 video creatives.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Be Bodywise runs 74% video against 26% static, above the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 99% of 2,394 ads that carried this field.
Format
Video against static, across everything it has run.
1,775 video · 619 static · 17% via a creator page
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Be Bodywise ad runs 36 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week973
- 1–4 weeks580
- 1–3 months793
- Over 3 months48
4 shown · 2,394 ads across them
Based on the 75% of 2,394 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
3,411 ad variants across 2,394 creatives
What it says
Its most repeated opening line is "The easiest hair GROWTH routine ever ✨🎀", used on 17 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- The easiest hair GROWTH routine ever ✨🎀17
- Limited edition offer15
- Before15
- Challenging myself to try this for 90 days!14
- Reasons you should not buy this Hair Growth Roll-on14
- Tried these hair gummies so you don't have to!12
- Get FLAT 15% off12
- Sirf teen mahine mein maine apne hair health ko yahan se yahan tak improve kiya12
8 shown · 111 ads across them
Offers
The deal being put in front of the buyer.
- 30% off18
- 14% off17
- 15% off13
- 19% off12
- 15% off on orders above ₹99912
- 21% off11
6 shown · 83 ads across them
Based on the 86% of 2,394 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Problem/solution54
- Price-anchoring with slashed mrp vs sale price31
- Discount-led promotion29
- Problem-solution with before-after transformation and ingredient-led benefits17
- Benefit-driven with consistent usage and before-after proof.17
- Problem-solution with product feature and benefit demonstration16
6 shown · 164 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Confidence63
- Fear of missing out62
- Aspiration for clear skin47
- Self-care31
- Hope for improvement31
- Seasonal relevance30
6 shown · 264 ads across them
Based on the 35% of 2,394 ads that carried this field.
Hook type
How the opening earns the next second.
- Problem-Solution836
- Benefit / Value392
- Curiosity125
- Feature / Product89
- Offer / Price62
- Social Proof38
6 shown · 1,542 ads across them
Based on the 65% of 2,394 ads that carried this field.
What it sells
The ask is almost always "Shop now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Hair653
- Gummies511
- Body care501
- Health & fitness252
- Hair growth roll-ons239
- Biotin hair gummies56
- Rosemary and redensyl hair growth serums44
7 shown · 2,256 ads across them
Named products
The specific things it puts in the ad.
- Hair Health Gummies136
- Pigmentation Repair Cream125
- Bodywise Hair Health Gummies121
- 5% AHA BHA Exfoliating Body Wash115
- Hair Growth Serum Roll-on109
- Be Bodywise Hair Health Gummies104
- Bodywise100
7 shown · 810 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Shop now2,146
- Order now212
- See details23
- Learn more6
- BODYWISE101
- BODYWISE151
6 shown · 2,389 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- bebodywise.com2,306
- bebodywise.co28
- nykaa.com22
- bebodywise.in16
- manmatters.co12
- blinkit.com5
6 shown · 2,389 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 40% of 2,394 ads that carried this field.
The work
The 12 ads Be Bodywise reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (3)
Top static creatives (9)
How the rest of Health, Wellness & Nutrition advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| OZiva | 7,170 | 11% | 67% | 49% | 46d |
| Wellbeing Nutrition | 2,399 | 0% | 51% | 44% | 52d |
| Be Bodywise | 2,394 | 26% | 74% | 26% | 36d |
| Superpower | 1,276 | 47% | 55% | 24% | 51d |
| CosMix | 1,060 | 35% | 48% | 16% | 40d |
| 1mg | 949 | 36% | 58% | 59% | 61d |
| Ace Blend | 733 | 50% | 63% | 25% | 62d |
| Func Lab | 371 | 47% | 16% | 35% | 19d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 2,394 public Meta ad-library records for Be Bodywise, first seen Feb 16, 2025 through Jul 9, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 75% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Health, Wellness & Nutrition brands in this library, not an external benchmark.
