How CosMix advertises
1,060 public ads run by CosMix, with 371 still live. Mostly about Protein & fitness supplements.
Oct 27, 2025 → Aug 21, 2026· Meta ad library
Key learnings
Read from CosMix's own figures against the other 7 Health, Wellness & Nutrition brands here.
One hook does the heavy lifting.
“UP TO 35% OFF” runs across 20 creatives, with Just Real Ingredients. Nothing “Identical.” (17), Chocolate Protein Banana Bread (11) behind it.
Creative turns over fast.
74% of its dated ads ran under a week and the average life is 40 days, against 49 for the category.
The ask barely varies.
95% of its ads end on “Shop now”, ahead of See details (28), Learn more (15).
What the ads are about.
Protein & Fitness Supplements leads at 653 creatives, ahead of Healthy Foods & Beverages (114), Gut & Digestive Health (94).
What it leads on.
72% of its classified creative leads on category value, 27% on a discount and 1% on a story.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
CosMix runs 48% video against 52% static, in line with the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 63% of 1,060 ads that carried this field.
Format
Video against static, across everything it has run.
507 video · 553 static · 3% via a creator page
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical CosMix ad runs 40 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week514
- 1–4 weeks230
- 1–3 months225
- Over 3 months91
4 shown · 1,060 ads across them
Based on the 65% of 1,060 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
1,296 ad variants across 1,060 creatives
What it says
Its most repeated opening line is "UP TO 35% OFF", used on 20 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- UP TO 35% OFF20
- Just Real Ingredients. Nothing “Identical.”17
- Chocolate Protein Banana Bread11
- Fits Right Into What You Already Eat.11
- UP TO 35% OFF SITEWIDE10
- WHEY-LEVEL ABSORPTION10
- If protein had a luxury upgrade9
- Imagine Protein Powder but everything about it upgrades.9
8 shown · 97 ads across them
Offers
The deal being put in front of the buyer.
- LAUNCH OFFER OF 35% OFF ON YOUR ORDER35
- 10% OFF ON YOUR ORDER31
- Unlimited Free Deliveries29
- LAUNCH OFFER OF 20% OFF ON YOUR ORDER25
- 10% OFF THE FIRST ORDER23
- UP TO 35% OFF22
6 shown · 165 ads across them
Based on the 54% of 1,060 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Price-anchoring with slashed mrp vs sale price11
- Emphasizing natural and simple ingredients9
- Highlighting health benefits and simplicity9
- Highlighting superior product quality and unique ingredients for an upgraded protein experience, with convenie…9
- Highlighting superior taste and natural ingredients to differentiate from conventional protein powders.9
- Highlighting product quality and discount9
6 shown · 56 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Health-consciousness72
- Trust in quality34
- Trust in natural ingredients23
- Fear of missing out23
- Trust in clean ingredients13
- Aspiration for health11
6 shown · 176 ads across them
Based on the 21% of 1,060 ads that carried this field.
Hook type
How the opening earns the next second.
- Benefit / Value120
- Problem-Solution112
- Feature / Product108
- Curiosity82
- Offer / Price47
- Social Proof4
6 shown · 473 ads across them
Based on the 45% of 1,060 ads that carried this field.
What it sells
The ask is almost always "Shop now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Protein & fitness supplements653
- Healthy foods & beverages114
- Gut & digestive health94
- General wellness & energy61
- Specialty nutrients15
- Skin & hair supplements2
- Women's health & hormone balance2
7 shown · 941 ads across them
Named products
The specific things it puts in the ad.
- Fermented Yeast Protein111
- Cosmix Fermented Yeast Protein78
- no-nonsense plant protein66
- Cosmix no-nonsense plant protein49
- Chikmagalur Mocha32
- COSMX no-nonsense plant protein29
- COSMX no-nonsense plant protein pro25
7 shown · 390 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Shop now1,010
- See details28
- Learn more15
- Order now7
4 shown · 1,060 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- cosmix.in604
- link.blinkit.com321
- swiggy.com97
- instamart.in23
- fb.com13
- amazon.in2
6 shown · 1,060 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 42% of 1,060 ads that carried this field.
The work
The 12 ads CosMix reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (8)
Top static creatives (4)
How the rest of Health, Wellness & Nutrition advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| OZiva | 7,170 | 11% | 67% | 49% | 46d |
| Wellbeing Nutrition | 2,399 | 0% | 51% | 44% | 52d |
| Be Bodywise | 2,394 | 26% | 74% | 26% | 36d |
| Superpower | 1,276 | 47% | 55% | 24% | 51d |
| CosMix | 1,060 | 35% | 48% | 16% | 40d |
| 1mg | 949 | 36% | 58% | 59% | 61d |
| Ace Blend | 733 | 50% | 63% | 25% | 62d |
| Func Lab | 371 | 47% | 16% | 35% | 19d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 1,060 public Meta ad-library records for CosMix, first seen Oct 27, 2025 through Aug 21, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 65% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Health, Wellness & Nutrition brands in this library, not an external benchmark.
