How Superpower advertises
1,276 public ads run by Superpower Health, with 600 still live. Mostly about Biomarker-based analysis.
May 22, 2026 → Aug 20, 2026· Meta ad library
Key learnings
Read from Superpower's own figures against the other 7 Health, Wellness & Nutrition brands here.
One product carries the library.
Superpower appears in 540 creatives, 42% of everything Superpower ran, ahead of superpower (163), Superpower Blood Panel (111).
One hook does the heavy lifting.
“$199/yr” runs across 20 creatives, with Should you pay for blood tests? (16), Your doctor doesn't test for that. (13) behind it.
It sells the category, not a deal.
89% of its classified creative leads on value and only 9% on a discount. What discounting there is: $199/year (97), GET STARTED FOR $199 (75).
Creative turns over fast.
93% of its dated ads ran under a week and the average life is 51 days, against 43 for the category.
The ask barely varies.
85% of its ads end on “Learn more”, ahead of See details (163), Sign up (18).
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Superpower runs 55% video against 45% static, above the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 100% of 1,276 ads that carried this field.
Format
Video against static, across everything it has run.
699 video · 577 static · 35% via a creator page
How much it ships
New ads first seen each month. Output rose in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Superpower ad runs 51 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week628
- 1–4 weeks17
- 1–3 months601
- Over 3 months30
4 shown · 1,276 ads across them
Based on the 53% of 1,276 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
1,755 ad variants across 1,276 creatives
What it says
Its most repeated opening line is "$199/yr", used on 20 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- $199/yr20
- Should you pay for blood tests?16
- Your doctor doesn't test for that.13
- the annual physical lied to me for 15 years13
- Hey Jaden, what did you think of Superpower?12
- I recently did a Superpower lab kit and if you think your yearly checkup covers everything, think again.11
- My labs are always "normal". What am I missing?11
- NBA players get their blood drawn constantly. Not because something's wrong. Here's why?10
8 shown · 106 ads across them
Offers
The deal being put in front of the buyer.
- $199/year97
- GET STARTED FOR $19975
- $199 a year66
- $199/yr53
- $19942
- less than $17 a month31
6 shown · 364 ads across them
Based on the 100% of 1,276 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Price-anchoring with slashed mrp vs sale price23
- Highlighting gaps in traditional healthcare testing13
- Problem-solution with expert endorsement and personalized data-driven health improvement12
- Problem-solution narrative using personal testimonial and data-driven insights to highlight the inadequacy of …10
- Leveraging celebrity endorsement for credibility9
- Problem-solution with expert testimonial and data-driven personalization8
6 shown · 75 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Curiosity184
- Empowerment100
- Aspiration for better health80
- Health awareness54
- Trust41
- Concern for health41
6 shown · 500 ads across them
Based on the 45% of 1,276 ads that carried this field.
Hook type
How the opening earns the next second.
- Problem-Solution708
- Benefit / Value198
- Curiosity165
- Offer / Price107
- Feature / Product50
- Social Proof30
6 shown · 1,258 ads across them
Based on the 100% of 1,276 ads that carried this field.
What it sells
The ask is almost always "Learn more".
Product categories
The kind of thing being advertised, as classified on each creative.
- Biomarker-based analysis1,125
- Personalized health insights1,090
- Comprehensive health screening724
- Precision health recommendations662
- Data-driven wellness649
- Actionable health plans567
- At-home health testing507
7 shown · 5,324 ads across them
Named products
The specific things it puts in the ad.
- Superpower540
- superpower163
- Superpower Blood Panel111
- Superpower AI29
- Superpower Baseline Blood Panel26
- Superpower lab kit16
- Superpower membership15
7 shown · 900 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Learn more1,089
- See details163
- Sign up18
- Subscribe6
4 shown · 1,276 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- superpower.com1,276
1 shown · 1,276 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 100% of 1,276 ads that carried this field.
The work
The 9 ads Superpower reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (8)
Top static creatives (1)
How the rest of Health, Wellness & Nutrition advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| OZiva | 7,170 | 11% | 67% | 49% | 46d |
| Wellbeing Nutrition | 2,399 | 0% | 51% | 44% | 52d |
| Be Bodywise | 2,394 | 26% | 74% | 26% | 36d |
| Superpower | 1,276 | 47% | 55% | 24% | 51d |
| CosMix | 1,060 | 35% | 48% | 16% | 40d |
| 1mg | 949 | 36% | 58% | 59% | 61d |
| Ace Blend | 733 | 50% | 63% | 25% | 62d |
| Func Lab | 371 | 47% | 16% | 35% | 19d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 1,276 public Meta ad-library records for Superpower Health, first seen May 22, 2026 through Aug 20, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 53% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Health, Wellness & Nutrition brands in this library, not an external benchmark.
