How Oberoi Realty advertises
613 public ads run by Oberoi Realty, with 501 still live. Mostly about Luxury gated townships.
Jul 19, 2025 → Jun 18, 2026· Meta ad library
Key learnings
Read from Oberoi Realty's own figures against the other 7 Real Estate & PropTech brands here.
Its output runs well above the category.
613 ads, 2.5× the category median of 247, which places it 2nd of 15.
One hook does the heavy lifting.
“3 & 4 BHKs starting ₹ 7.84 Cr.*” runs across 42 creatives, with Experience a Life Within 30+ World Class Amenities (34), Luxury Living, Crafted for Thane. (28) behind it.
Creative turns over fast.
86% of its dated ads ran under a week and the average life is 28 days, against 18 for the category.
The ask barely varies.
87% of its ads end on “Learn more”, ahead of See details (35), Visit Instagram profile (20).
Most of the library is still live.
501 of 613 ads (82%) were still running when this was built, so it reads as what the brand is doing now.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Oberoi Realty runs 39% video against 61% static, below the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 74% of 613 ads that carried this field.
Format
Video against static, across everything it has run.
239 video · 374 static
How much it ships
New ads first seen each month. Output rose in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Oberoi Realty ad runs 28 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week323
- 1–4 weeks215
- 1–3 months57
- Over 3 months18
4 shown · 613 ads across them
Based on the 61% of 613 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
1,619 ad variants across 613 creatives
What it says
Its most repeated opening line is "3 & 4 BHKs starting ₹ 7.84 Cr.*", used on 42 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- 3 & 4 BHKs starting ₹ 7.84 Cr.*42
- Experience a Life Within 30+ World Class Amenities34
- Luxury Living, Crafted for Thane.28
- EXCLUSIVE • REFINED • UNMATCHED25
- Experience the Sky City Life24
- 3BHKs & 3BHK + Studio Apartments from ₹3.23 Cr.*24
- ETERNIA | ENIGMA24
- Move into Ready 3 & 4 BHKs20
8 shown · 221 ads across them
Offers
The deal being put in front of the buyer.
- 3 & 4 BHKs starting ₹ 7.84 Cr.*42
- from ₹2.80 Cr*39
- 3 BHKs + Studio Apartments starting ₹1.94 Cr*27
- 3 BHKs and 3 BHKs + Studio Apartments starting ₹1.94 Cr*25
- Apartments from ₹3.23 Cr.*23
- 3BHKs & 3BHK + Studio Apartments from ₹3.23 Cr.*22
6 shown · 178 ads across them
Based on the 77% of 613 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Price-anchoring with starting price emphasis82
- Luxury lifestyle aspiration37
- Price-anchoring with starting price37
- Aspirational lifestyle positioning33
- Highlighting luxury, exclusivity, and integrated lifestyle benefits of a residential project with a clear star…23
- Luxury positioning with price transparency20
6 shown · 232 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Aspiration for luxury lifestyle247
- Fear of missing out12
- Exclusivity4
3 shown · 263 ads across them
Based on the 42% of 613 ads that carried this field.
Hook type
How the opening earns the next second.
- Benefit / Value229
- Offer / Price129
- Feature / Product63
- Urgency / Scarcity18
- Curiosity17
5 shown · 456 ads across them
Based on the 74% of 613 ads that carried this field.
What it sells
The ask is almost always "Learn more".
Product categories
The kind of thing being advertised, as classified on each creative.
- Luxury gated townships229
- Custom 3 and 4 bhk premium flats215
- Ultra-premium high-rise towers88
- Integrated five-star luxury hotels16
- Real estate13
- Regional lifestyle malls13
- Residential2
7 shown · 576 ads across them
Named products
The specific things it puts in the ad.
- Forestville87
- Enigma64
- Eternia50
- ETERNIA | ENIGMA44
- Sky City Tower H40
- Jardin Oberoi Garden City38
- Sky City36
7 shown · 359 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Learn more529
- See details35
- Visit Instagram profile20
- Sign up10
- Learn More10
- Like Page4
6 shown · 608 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- fb.me389
- oberoirealty.com113
- instagram.com60
- threesixtywest.com8
- facebook.com2
5 shown · 572 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 74% of 613 ads that carried this field.
The work
The 5 ads Oberoi Realty reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (3)
Top static creatives (2)
How the rest of Real Estate & PropTech advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| Rustomjee | 754 | 58% | 52% | 44% | 212d |
| Oberoi Realty | 613 | 82% | 39% | 50% | 28d |
| L&T Realty | 573 | 72% | 28% | 59% | 61d |
| Runwal Realty | 511 | 100% | 27% | 59% | 8d |
| Hiranandani | 343 | 100% | 75% | 59% | 19d |
| Dosti Realty | 293 | 100% | 74% | 55% | 11d |
| Total Environment | 264 | 100% | 12% | 53% | 8d |
| Raymond Realty | 256 | 100% | 36% | 51% | — |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 613 public Meta ad-library records for Oberoi Realty, first seen Jul 19, 2025 through Jun 18, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 61% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Real Estate & PropTech brands in this library, not an external benchmark.
