How Kushals advertises
7,291 public ads run by Kushals Fashion Jewellery, with 1,506 still live. Mostly about Necklace.
Feb 20, 2026 → Aug 18, 2026· Meta ad library
Key learnings
Read from Kushals's own figures against the other 7 Jewellery brands here.
Its output runs well above the category.
7,291 ads, 6.1× the category median of 1,190, which places it 2nd of 11.
One hook does the heavy lifting.
“FLAT 20% OFF*” runs across 962 creatives, with BRIDAL Jewellery (420), FLAT 20% OFF (318) behind it.
It backs its winners hard.
69% of its creatives ran under more than one ad, 74,917 variants across 7,291 creatives.
The ask barely varies.
94% of its ads end on “Shop now”, ahead of See details (252), Book now (179).
What the ads are about.
Necklace leads at 4,645 creatives, ahead of Earrings (4,554), Ring (3,462).
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Kushals runs 52% video against 48% static, above the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 92% of 7,291 ads that carried this field.
Format
Video against static, across everything it has run.
3,823 video · 3,468 static · 12% via a creator page
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Kushals ad runs 22 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week1,799
- 1–4 weeks4,218
- 1–3 months1,248
- Over 3 months26
4 shown · 7,291 ads across them
Based on the 79% of 7,291 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
74,917 ad variants across 7,291 creatives
What it says
Its most repeated opening line is "FLAT 20% OFF*", used on 962 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- FLAT 20% OFF*962
- BRIDAL Jewellery420
- FLAT 20% OFF318
- BRIDAL Jewellery by Kushals306
- FLAT 20% OFF* on Silver Temple Jewellery on purchase above ₹9,999235
- CELEBRATION Jewellery by Kushals201
- LET'S GET Rakhi-Ready!111
- Atham PathOnam Jewellery For Your Joyous Celebrations103
8 shown · 2,656 ads across them
Offers
The deal being put in front of the buyer.
- FLAT 20% OFF* on Silver Temple Jewellery on purchase above ₹9,999732
- FLAT 20% OFF on Silver Temple Jewellery on purchase above ₹9,999470
- on purchase above ₹9,999292
- FLAT 20% OFF*246
- Starting from ₹1,000188
- STARTING FROM ₹180145
6 shown · 2,073 ads across them
Based on the 92% of 7,291 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Price-anchoring with starting price emphasis383
- Discount promotion for a festive occasion226
- Price-anchoring with discount offer211
- Price-anchoring with slashed mrp vs sale price187
- Highlighting premium bridal jewellery features183
- Discount-driven promotion for a festive occasion171
6 shown · 1,361 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Aspiration for luxury lifestyle763
- Aspiration for elegance740
- Value for money594
- Celebration576
- Fear of missing out410
- Aspiration for prosperity338
6 shown · 3,421 ads across them
Based on the 40% of 7,291 ads that carried this field.
Hook type
How the opening earns the next second.
- Offer / Price2,296
- Feature / Product1,751
- Benefit / Value1,434
- Curiosity947
- Problem-Solution228
- Speed / Convenience35
6 shown · 6,691 ads across them
Based on the 92% of 7,291 ads that carried this field.
What it sells
The ask is almost always "Shop now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Necklace4,645
- Earrings4,554
- Ring3,462
- Silver jewellery2,721
- Bangle2,400
- Temple jewellery2,338
- Jewellery set2,303
7 shown · 22,423 ads across them
Named products
The specific things it puts in the ad.
- Silver Temple Necklace419
- Silver Temple Bangle416
- Silver Temple Earring295
- Kundan Necklace226
- Antique Necklace217
- Antique Bangle212
- Silver Temple Jewellery181
7 shown · 1,966 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Shop now6,823
- See details252
- Book now179
- Order now18
- Send WhatsApp message11
- Visit Instagram profile4
6 shown · 7,287 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- kushals.com6,859
- fb.me140
- us.kushals.com128
- fb.com35
- api.whatsapp.com11
- instagram.com4
6 shown · 7,177 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 92% of 7,291 ads that carried this field.
The work
The 1 ads Kushals reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (1)
How the rest of Jewellery advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| Indriya | 8,957 | 3% | 22% | 19% | 40d |
| Kushals | 7,291 | 21% | 52% | 69% | 22d |
| Mia by Tanishq | 4,359 | 16% | 20% | 29% | 8d |
| Palmonas | 3,840 | 31% | 29% | 47% | 17d |
| BlueStone | 2,342 | 17% | 58% | 28% | 51d |
| Caratlane | 1,403 | 9% | 13% | 4% | 81d |
| Zavya | 977 | 18% | 50% | 21% | 16d |
| Kalyan Jewellers | 798 | 55% | 57% | 34% | 28d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 7,291 public Meta ad-library records for Kushals Fashion Jewellery, first seen Feb 20, 2026 through Aug 18, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 79% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Jewellery brands in this library, not an external benchmark.
