Zero fee ads: who runs this offer and how

Zero fee is one of the shapes a deal takes in the ad library, grouped from the verbatim offer copy on each creative. It is the 4th most-run of the 13 offer types in the library, on 5,979 mentions from 20 advertisers across 8 categories.

Meta ad library · updated Sep 8, 2026

Offer mentions
7% of all offer types
5,979
Advertisers
run it at least once
20
Categories
it appears in
8
Video share
of the brands that run it
36%

Which categories run it

Jewellery runs it hardest, on 3,590 mentions from 3 advertisers, ahead of BFSI — Insurance and BFSI — Lending & Credit.

Jewellery3,590BFSI — Insurance1,270BFSI — Lending & Credit678Home Interiors, Furniture & Decor133Dating & Matrimony131BFSI — Investing, Broking & Wealth129Auto — Two-Wheelers & EV35

Who runs it most

Indriya runs it on 2,535 mentions, 28% of its own output.

Indriya2,535Mia by Tanishq887ZET678ICICI Prudential Life Insurance541Policybazaar354Tataaia178Kalyan Jewellers168HDFC Life151Jeevansathi131Wooden Street61Emma Mattress55ICICI Lombard46

Who leans on it hardest

Volume and commitment are different questions. These are the advertisers for whom it is the largest share of their own library, rather than the ones who simply run the most ads overall.

In their own words

The bucket above is ours; the wording below is the advertiser's, taken verbatim from the ad and counted across the library. The same deal is worth reading in the words the market actually uses for it.

  • “0% deduction on old gold”Indriya · 881
  • “0% Deduction”Mia by Tanishq · 631
  • “0% GST on premiums”ICICI Prudential Life Insurance · 541
  • “Lifetime FREE”ZET · 537
  • “0% deduction on old gold on any karat*”Indriya · 462
  • “0% deduction on old gold exchange”Indriya · 368
  • “0% deduction on old gold of any karat*”Indriya · 326
  • “0% deduction on old gold on any karat”Indriya · 301
  • “0% deduction on old gold exchange*”Indriya · 197
  • “0% GST”Policybazaar · 187
  • “0% DEDUCTION on exchange of old gold of any karatage”Mia by Tanishq · 152
  • “No subscription needed”Jeevansathi · 131
  • “Get 0% GST now with upto 25% extra discount”Policybazaar · 114
  • “0% DEDUCTION* on exchange of old gold of any karatage”Mia by Tanishq · 104
  • “Exchange old gold at 0% deduction”Kalyan Jewellers · 104
  • “Lifetime FREE, FD-backed card”ZET · 84
  • “BUY ₹1 CRORE HEALTH INSURANCE (WITH 0% GST^)”Policybazaar · 53
  • “0% Brokerage”Jiraaf · 42

All 13 offer types

Percent off28,154Price point13,029Free extras12,378Zero fee5,979Free trial or class4,485Flat amount off3,728BOGO and multibuy3,568Free shipping3,322Risk reversal2,116Cashback and rewards929EMI and finance906Sale event772Gift with purchase760
Every offer type in the library by volume; this page's in orange.

Offer type is grouped from the verbatim offer text on each creative by a rule set, not a platform field, so a creative with no readable offer is counted in the denominator and appears on no page. Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred.