BOGO and multibuy ads: who runs this offer and how

BOGO and multibuy is one of the shapes a deal takes in the ad library, grouped from the verbatim offer copy on each creative. It is the 7th most-run of the 13 offer types in the library, on 3,568 mentions from 18 advertisers across 6 categories.

Meta ad library · updated Sep 8, 2026

Offer mentions
4% of all offer types
3,568
Advertisers
run it at least once
18
Categories
it appears in
6
Video share
of the brands that run it
64%

Which categories run it

Beauty & Personal Care runs it hardest, on 2,264 mentions from 7 advertisers, ahead of Jewellery and Health, Wellness & Nutrition.

Beauty & Personal Care2,264Jewellery680Health, Wellness & Nutrition503Home Interiors, Furniture & Decor51Healthcare, Clinics & Diagnostics38Kitchenware & Cookware32

Who runs it most

The Derma Co. runs it on 764 mentions, 16% of its own output.

The Derma Co.764Pilgrim628OZiva492Palmonas487WishCare362Foxtale191Beardo170Bella Vita131Zavya98Rubans73Home essentials40Healthians38

Who leans on it hardest

Volume and commitment are different questions. These are the advertisers for whom it is the largest share of their own library, rather than the ones who simply run the most ads overall.

In their own words

The bucket above is ours; the wording below is the advertiser's, taken verbatim from the ad and counted across the library. The same deal is worth reading in the words the market actually uses for it.

All 13 offer types

Percent off28,154Price point13,029Free extras12,378Zero fee5,979Free trial or class4,485Flat amount off3,728BOGO and multibuy3,568Free shipping3,322Risk reversal2,116Cashback and rewards929EMI and finance906Sale event772Gift with purchase760
Every offer type in the library by volume; this page's in orange.

Offer type is grouped from the verbatim offer text on each creative by a rule set, not a platform field, so a creative with no readable offer is counted in the denominator and appears on no page. Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred.