How Beardo advertises
4,293 public ads run by BEARDO for Men, with 841 still live. Mostly about Perfume.
Dec 7, 2021 → Aug 14, 2026· Meta ad library
Key learnings
Read from Beardo's own figures against the other 7 Beauty & Personal Care brands here.
One hook does the heavy lifting.
“BUY 2 GET 2 SALE” runs across 51 creatives, with BUY GET 2 SALE (34), BUY 2 GET 2 FREE (30) behind it.
The offer stack is discount, not product.
56% of its classified creative leads on a discount against 37% on category value. Top offers: ₹999 (150), ₹645 ₹499 (90), ₹999/- (69).
The ask barely varies.
88% of its ads end on “Shop now”, ahead of Learn More (233), Shop Now (187).
What the ads are about.
Perfume leads at 1,210 creatives, ahead of fragrance (900), face care (579).
It is built on video.
65% of its creative is video — 2,777 video against 1,516 static.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Beardo runs 65% video against 35% static, above the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 96% of 4,293 ads that carried this field.
Format
Video against static, across everything it has run.
2,777 video · 1,516 static · 11% via a creator page
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Beardo ad runs 53 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week1,316
- 1–4 weeks1,067
- 1–3 months1,130
- Over 3 months780
4 shown · 4,293 ads across them
Based on the 78% of 4,293 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
6,216 ad variants across 4,293 creatives
What it says
Its most repeated opening line is "BUY 2 GET 2 SALE", used on 51 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- BUY 2 GET 2 SALE51
- BUY GET 2 SALE34
- BUY 2 GET 2 FREE30
- Make her wildly obsessed with you26
- BE THE ADDICTION SHE NEVER WANTS TO QUIT.22
- Our 4 most wanted fragrances @ ₹99918
- WHISKY SMOKE17
- Perfumes which got me "Noticed" every time I wore them17
8 shown · 215 ads across them
Offers
The deal being put in front of the buyer.
- ₹999150
- ₹645 ₹49990
- ₹999/-69
- BUY 2 GET 2 SALE49
- Buy 2 Get 2 Free45
- Buy 2 Get 243
6 shown · 446 ads across them
Based on the 74% of 4,293 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Price-anchoring with slashed mrp vs sale price179
- Category-first value-led32
- Highlighting product benefits31
- Problem/solution25
- Price-anchoring with original vs sale price24
- Discount-led promotion23
6 shown · 314 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Fear of missing out188
- Confidence159
- Value for money127
- Aspiration for luxury lifestyle113
- Affordability49
- Excitement39
6 shown · 675 ads across them
Based on the 40% of 4,293 ads that carried this field.
Hook type
How the opening earns the next second.
- Offer / Price618
- Problem-Solution514
- Curiosity462
- Benefit / Value399
- Feature / Product166
- Social Proof66
6 shown · 2,225 ads across them
Based on the 53% of 4,293 ads that carried this field.
What it sells
The ask is almost always "Shop now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Perfume1,210
- Fragrance900
- Face care579
- Combos & kits558
- Hair care536
- Beard care502
- Gemini said face wash399
7 shown · 4,684 ads across them
Named products
The specific things it puts in the ad.
- Whisky Smoke363
- Mariner288
- Godfather236
- WHISKY SMOKE213
- Don206
- LSD196
- De-Tan Face Wash164
7 shown · 1,666 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Shop now3,766
- Learn More233
- Shop Now187
- Learn more44
- See details38
- See summary details12
6 shown · 4,280 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- beardo.in2,757
- myntra.com716
- blinkit.com78
- zepto.com16
- swiggy.com12
- swiggy.onelink.me5
6 shown · 3,584 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 37% of 4,293 ads that carried this field.
The work
The 12 ads Beardo reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (8)
Top static creatives (4)
How the rest of Beauty & Personal Care advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| Nykaa Fashion | 12,270 | 8% | 26% | 27% | 24d |
| Pilgrim | 6,265 | 9% | 85% | 42% | 42d |
| The Derma Co. | 4,717 | 20% | 84% | 38% | 52d |
| Moxie Beauty | 4,557 | 11% | 60% | 52% | 32d |
| Beardo | 4,293 | 20% | 65% | 28% | 53d |
| Bella Vita | 4,153 | 16% | 75% | 35% | 46d |
| Foxtale | 3,952 | 47% | 47% | 64% | 32d |
| Manmatters | 3,624 | 46% | 85% | 36% | 34d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 4,293 public Meta ad-library records for BEARDO for Men, first seen Dec 7, 2021 through Aug 14, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 78% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Beauty & Personal Care brands in this library, not an external benchmark.
