How Manmatters advertises
3,624 public ads run by Hair Matters by Man Matters, with 1,651 still live. Mostly about Hair nutrition gummies.
Oct 16, 2024 → Jul 15, 2026· Meta ad library
Key learnings
Read from Manmatters's own figures against the other 7 Beauty & Personal Care brands here.
One product carries the library.
Hair Gummies appears in 635 creatives, 18% of everything Manmatters ran, ahead of Man Matters Hair Gummies (568), BEARD GUMMIES (358).
One hook does the heavy lifting.
“Stop hairfall & hair thinning in 90 days” runs across 41 creatives, with Reduce Hair Fall in 84 days (25), Hairfall reduced (22) behind it.
It sells the category, not a deal.
97% of its classified creative leads on value and only 3% on a discount. What discounting there is: free consultation (27), Free Doctor Consultation (19).
Creative turns over fast.
111% of its dated ads ran under a week and the average life is 34 days, against 32 for the category.
The ask barely varies.
96% of its ads end on “Shop now”, ahead of Order now (69), See details (25).
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Manmatters runs 85% video against 15% static, above the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 99% of 3,624 ads that carried this field.
Format
Video against static, across everything it has run.
3,098 video · 526 static · 32% via a creator page
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Manmatters ad runs 34 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week2,255
- 1–4 weeks768
- 1–3 months357
- Over 3 months244
4 shown · 3,624 ads across them
Based on the 56% of 3,624 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
6,770 ad variants across 3,624 creatives
What it says
Its most repeated opening line is "Stop hairfall & hair thinning in 90 days", used on 41 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- Stop hairfall & hair thinning in 90 days41
- Reduce Hair Fall in 84 days25
- Hairfall reduced22
- MYTH FACT21
- Ek hi product aisa hai Minoxidil which can actually work for hair loss21
- Beard Na aana ya patchy beard ke aane ke peeche multiple reasons hote hai19
- Minoxidil use kar rahe ho, phir bhi crown dikh raha hai. Hairline aur crown dono thin ho rahe hain.18
- complete hair nutrition result = hairfall reduced16
8 shown · 183 ads across them
Offers
The deal being put in front of the buyer.
- free consultation27
- Free Doctor Consultation19
- ₹949/-18
- free doctor consultation18
- 29% Off18
- ₹ 949/-15
6 shown · 115 ads across them
Based on the 98% of 3,624 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Highlighting nutritional benefits for hair health35
- Benefit-driven with scientific backing and social proof, emphasizing quick results.25
- Expert endorsement and scientific validation for a problem-solution product19
- Educating consumers on the root cause of hair loss and providing a comprehensive, scientifically-backed soluti…18
- Before-after transformation with product demonstration16
- Problem-solution with personal testimonial and before-after transformation16
6 shown · 129 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Aspiration for healthy hair89
- Aspiration for better appearance74
- Hope for improvement58
- Confidence43
- Convenience42
- Health-consciousness41
6 shown · 347 ads across them
Based on the 14% of 3,624 ads that carried this field.
Hook type
How the opening earns the next second.
- Problem-Solution2,388
- Benefit / Value706
- Feature / Product261
- Curiosity95
- Social Proof59
- Offer / Price5
6 shown · 3,514 ads across them
Based on the 97% of 3,624 ads that carried this field.
What it sells
The ask is almost always "Shop now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Hair nutrition gummies2,776
- Hair thinning solutions1,302
- Hair growth serums1,258
- Minoxidil 5%1,201
- Stage-wise hair regrowth kits (stage 1 to 5)926
- Beard growth serums (beardmax)875
- Beard maintenance kits502
7 shown · 8,840 ads across them
Named products
The specific things it puts in the ad.
- Hair Gummies635
- Man Matters Hair Gummies568
- BEARD GUMMIES358
- Man Matters Beard Growth Kit297
- Derma Roller240
- Minoxidil 5% BEARDMAX238
- man matters HAIR GUMMIES219
7 shown · 2,555 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Shop now3,485
- Order now69
- See details25
- See summary details21
- Learn more10
- Learn More8
6 shown · 3,618 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- manmatters.co3,388
- manmatters.com69
2 shown · 3,457 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 56% of 3,624 ads that carried this field.
The work
The 6 ads Manmatters reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (6)
How the rest of Beauty & Personal Care advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| Nykaa Fashion | 12,270 | 8% | 26% | 27% | 24d |
| Pilgrim | 6,265 | 9% | 85% | 42% | 42d |
| The Derma Co. | 4,717 | 20% | 84% | 38% | 52d |
| Moxie Beauty | 4,557 | 11% | 60% | 52% | 32d |
| Beardo | 4,293 | 20% | 65% | 28% | 53d |
| Bella Vita | 4,153 | 16% | 75% | 35% | 46d |
| Foxtale | 3,952 | 47% | 47% | 64% | 32d |
| Manmatters | 3,624 | 46% | 85% | 36% | 34d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 3,624 public Meta ad-library records for Hair Matters by Man Matters, first seen Oct 16, 2024 through Jul 15, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 56% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Beauty & Personal Care brands in this library, not an external benchmark.
