How The Derma Co. advertises
4,717 public ads run by The Derma Co., with 928 still live. Mostly about Face serums & treatments.
Oct 14, 2024 → Jun 24, 2026· Meta ad library
Key learnings
Read from The Derma Co.'s own figures against the other 7 Beauty & Personal Care brands here.
One hook does the heavy lifting.
“BUY 1 GET 1 FREE” runs across 406 creatives, with Up to 35% Off* | Code: REDEEM35 (21), 3% AHA-BHA Foaming Daily Face Wash (20) behind it.
The ask barely varies.
97% of its ads end on “Shop now”, ahead of Install now (87), Learn more (24).
Creator pages carry a real share of the spend.
30% of its ads ran through a creator's page rather than its own. The source names no creator, so only the share is shown.
What the ads are about.
Face Serums & Treatments leads at 2,158 creatives, ahead of Sunscreens (1,460), Face Cleansers & Removers (1,064).
What it leads on.
74% of its classified creative leads on category value, 26% on a discount and 0% on a story.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
The Derma Co. runs 84% video against 16% static, above the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 99% of 4,717 ads that carried this field.
Format
Video against static, across everything it has run.
3,964 video · 753 static · 30% via a creator page
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output rose in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical The Derma Co. ad runs 52 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week1,052
- 1–4 weeks820
- 1–3 months1,646
- Over 3 months1,199
4 shown · 4,717 ads across them
Based on the 98% of 4,717 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
9,853 ad variants across 4,717 creatives
What it says
Its most repeated opening line is "BUY 1 GET 1 FREE", used on 406 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- BUY 1 GET 1 FREE406
- Up to 35% Off* | Code: REDEEM3521
- 3% AHA-BHA Foaming Daily Face Wash20
- Unlock radiant skin with The Derma Co's 'BFF SALE' – Buy 1 Get 1 Free on dermatologist-designed skincare solutions!19
- The video immediately grabs attention with a prominent 'Buy 1 Get 1 Free!' offer displayed on screen and verbally announ…16
- Do you guys know just 449, you get both the products?16
- BFF SALE: BUY 1 GET 1 FREE on The Derma Co products!15
- BUY 2 GET 2 FREE14
8 shown · 527 ads across them
Offers
The deal being put in front of the buyer.
- Buy 1 Get 1 Free426
- BUY 1 GET 1 FREE273
- BFF SALE121
- Up to 35% Off84
- ₹499 ₹99875
- Use Code: BFF69
6 shown · 1,048 ads across them
Based on the 65% of 4,717 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Promotional offer153
- Problem/solution81
- Promotional offer-led messaging.66
- Price-anchoring with slashed mrp vs sale price60
- Discount-led58
- Discount-led and benefit-driven33
6 shown · 451 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Fear of missing out120
- Aspiration for clear skin77
- Excitement for savings49
- Aspiration for healthy skin38
- Trust in dermatologists18
- Excitement17
6 shown · 319 ads across them
Based on the 26% of 4,717 ads that carried this field.
Hook type
How the opening earns the next second.
- Problem-Solution1,150
- Offer / Price260
- Curiosity250
- Benefit / Value151
- Feature / Product70
- Social Proof29
6 shown · 1,910 ads across them
Based on the 41% of 4,717 ads that carried this field.
What it sells
The ask is almost always "Shop now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Face serums & treatments2,158
- Sunscreens1,460
- Face cleansers & removers1,064
- Face moisturizers616
- Shampoo & hair cleansers562
- Hair & scalp treatments433
- Lip care134
7 shown · 6,427 ads across them
Named products
The specific things it puts in the ad.
- 1% Hyaluronic Sunscreen Aqua Gel564
- 2% Kojic Acid Face Serum346
- 10% Vitamin C Face Serum263
- 1% Kojic Acid Daily Face Wash214
- 2% Salicylic Acid Face Serum194
- 2% Sali-Cinamide Anti-Acne Face Wash192
- 10% Niacinamide Face Serum185
7 shown · 1,958 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Shop now4,588
- Install now87
- Learn more24
- Order now17
4 shown · 4,716 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- thedermaco.com4,538
- play.google.com87
- amzn.in16
- nykaa.com12
4 shown · 4,653 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 22% of 4,717 ads that carried this field.
The work
The 10 ads The Derma Co. reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (3)
Top static creatives (7)
How the rest of Beauty & Personal Care advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| Nykaa Fashion | 12,270 | 8% | 26% | 27% | 24d |
| Pilgrim | 6,265 | 9% | 85% | 42% | 42d |
| The Derma Co. | 4,717 | 20% | 84% | 38% | 52d |
| Moxie Beauty | 4,557 | 11% | 60% | 52% | 32d |
| Beardo | 4,293 | 20% | 65% | 28% | 53d |
| Bella Vita | 4,153 | 16% | 75% | 35% | 46d |
| Foxtale | 3,952 | 47% | 47% | 64% | 32d |
| Manmatters | 3,624 | 46% | 85% | 36% | 34d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 4,717 public Meta ad-library records for The Derma Co., first seen Oct 14, 2024 through Jun 24, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 98% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Beauty & Personal Care brands in this library, not an external benchmark.
