How Nykaa Fashion advertises
12,270 public ads run by Nykaa Fashion, with 1,035 still live. Mostly about Footwear.
Mar 13, 2023 → Aug 12, 2026· Meta ad library
Key learnings
Read from Nykaa Fashion's own figures against the other 7 Beauty & Personal Care brands here.
It out-advertises everyone in its category.
12,270 ads against a peer median of 2,913 across the other 14 Beauty & Personal Care brands here.
One hook does the heavy lifting.
“” runs across 3,305 creatives, with PUMA (874), that summer feeling with NYKAA FASHION (296) behind it.
It holds on to static.
74% static against 26% for the category, on 9,066 static creatives.
The ask barely varies.
93% of its ads end on “Shop now”, ahead of Install now (800), Learn more (38).
This is app-install media.
26% of its links point at an app store rather than its own site, across 12,261 classified destinations.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Nykaa Fashion runs 26% video against 74% static, below the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 81% of 12,270 ads that carried this field.
Format
Video against static, across everything it has run.
3,204 video · 9,066 static · 8% via a creator page
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Nykaa Fashion ad runs 24 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week2,355
- 1–4 weeks7,180
- 1–3 months2,690
- Over 3 months45
4 shown · 12,270 ads across them
Based on the 92% of 12,270 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
34,113 ad variants across 12,270 creatives
What it says
Its most repeated opening line is "", used on 3,305 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- 3,305
- PUMA874
- that summer feeling with NYKAA FASHION296
- UP TO 80% OFF142
- #1 FOR COMFORT & FIT130
- Florals and Polka dots are everywhere this summer87
- PINK SUMMER Sale UP TO 80% OFF79
- LUXE MODAL72
8 shown · 4,985 ads across them
Offers
The deal being put in front of the buyer.
- UP TO 80% OFF251
- Use Code: NFNEW15179
- EXTRA 15% OFF on your first order158
- Up to 80% Off141
- Extra 15% Off86
- 25% Off80
6 shown · 895 ads across them
Based on the 75% of 12,270 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Highlighting product design and brand identity800
- Highlighting product design448
- Lifestyle appeal342
- Category-first value-led198
- Highlighting unique design and style171
- Highlighting product design and style155
6 shown · 2,114 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Fear of missing out428
- Aspiration for style202
- Aspiration for elegance191
- Excitement for savings147
- Cultural pride98
- Comfort94
6 shown · 1,160 ads across them
Based on the 57% of 12,270 ads that carried this field.
Hook type
How the opening earns the next second.
- Benefit / Value1,142
- Feature / Product1,029
- Offer / Price958
- Curiosity426
- Problem-Solution258
- Urgency / Scarcity18
6 shown · 3,831 ads across them
Based on the 31% of 12,270 ads that carried this field.
What it sells
The ask is almost always "Shop now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Footwear2,793
- Clothing & apparel2,099
- Jewellery & accessories1,815
- Apparel1,576
- Beauty & personal care207
- Festive & seasonal180
- Kids & baby140
7 shown · 8,810 ads across them
Named products
The specific things it puts in the ad.
- Cider322
- H&M302
- Forever New210
- NYKAA FASHION167
- Petal & Pup115
- CIDER100
- URBAN BLAZE ASCEND100
7 shown · 1,316 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Shop now11,374
- Install now800
- Learn more38
- Use app32
- See details17
- SHOP NOW ON NYKAA FASHION4
6 shown · 12,265 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- nykaafashion.com8,930
- play.google.com1,778
- itunes.apple.com1,308
- fb.com122
- apps.apple.com80
- intl.nykaafashion.com40
6 shown · 12,258 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 24% of 12,270 ads that carried this field.
The work
The 3 ads Nykaa Fashion reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (3)
How the rest of Beauty & Personal Care advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| Nykaa Fashion | 12,270 | 8% | 26% | 27% | 24d |
| Pilgrim | 6,265 | 9% | 85% | 42% | 42d |
| The Derma Co. | 4,717 | 20% | 84% | 38% | 52d |
| Moxie Beauty | 4,557 | 11% | 60% | 52% | 32d |
| Beardo | 4,293 | 20% | 65% | 28% | 53d |
| Bella Vita | 4,153 | 16% | 75% | 35% | 46d |
| Foxtale | 3,952 | 47% | 47% | 64% | 32d |
| Manmatters | 3,624 | 46% | 85% | 36% | 34d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 12,270 public Meta ad-library records for Nykaa Fashion, first seen Mar 13, 2023 through Aug 12, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 92% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Beauty & Personal Care brands in this library, not an external benchmark.
