How Moxie Beauty advertises
4,557 public ads run by Moxie Beauty, with 500 still live. Mostly about Cleansing shampoos.
Nov 11, 2025 → Aug 14, 2026· Meta ad library
Key learnings
Read from Moxie Beauty's own figures against the other 7 Beauty & Personal Care brands here.
One product carries the library.
Flexi Styling Serum Gel appears in 754 creatives, 17% of everything Moxie Beauty ran, ahead of Gentle Cleansing Shampoo (469), Moxie Gentle Cleansing Shampoo (459).
One hook does the heavy lifting.
“the biggest haircare sale” runs across 55 creatives, with Great curls are a gift that keep giving (52), Dandruff isn't forever (38) behind it.
It sells the category, not a deal.
94% of its classified creative leads on value and only 6% on a discount. What discounting there is: flat 19% off (135), FREE GIFTS UPTO ₹2499 ON ALL ORDERS (66).
The ask barely varies.
95% of its ads end on “Shop now”, ahead of Order now (144), SHOP NOW (36).
It is built on video.
60% of its creative is video — 2,721 video against 1,836 static.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Moxie Beauty runs 60% video against 40% static, above the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 92% of 4,557 ads that carried this field.
Format
Video against static, across everything it has run.
2,721 video · 1,836 static · 10% via a creator page
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Moxie Beauty ad runs 32 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week1,022
- 1–4 weeks1,635
- 1–3 months1,809
- Over 3 months91
4 shown · 4,557 ads across them
Based on the 89% of 4,557 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
11,363 ad variants across 4,557 creatives
What it says
Its most repeated opening line is "the biggest haircare sale", used on 55 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- the biggest haircare sale55
- Great curls are a gift that keep giving52
- Dandruff isn't forever38
- The Wax Stick + Brush combo that changed my life38
- It took me 30 years to figure out what's up with my hair.34
- From messy hair to fully set!34
- Your frizzy hair called.33
- The Waxstick + Brush combo you didn't know you needed31
8 shown · 315 ads across them
Offers
The deal being put in front of the buyer.
- flat 19% off135
- FREE GIFTS UPTO ₹2499 ON ALL ORDERS66
- Get a free pouch worth Rs.500*52
- free gifts on every order38
- Free gifts on all orders37
- BUY NOW AT ₹2065 (OFFER APPLIED AT CHECKOUT)30
6 shown · 358 ads across them
Based on the 92% of 4,557 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Highlighting product benefits149
- Problem/solution124
- Category benefits69
- Value-addition with free gift incentive54
- Problem-solution demonstration52
- Highlighting product benefits for curly hair43
6 shown · 491 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Confidence in appearance274
- Confidence161
- Aspiration for better hair157
- Aspiration for healthy hair139
- Aspiration for healthy curls103
- Relief from discomfort79
6 shown · 913 ads across them
Based on the 41% of 4,557 ads that carried this field.
Hook type
How the opening earns the next second.
- Problem-Solution1,362
- Benefit / Value843
- Curiosity268
- Offer / Price181
- Feature / Product128
- Social Proof83
6 shown · 2,865 ads across them
Based on the 63% of 4,557 ads that carried this field.
What it sells
The ask is almost always "Shop now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Cleansing shampoos1,665
- Conditioners1,482
- Frizz control care1,381
- Hair styling products1,263
- Hair care1,168
- Curl care1,156
- Leave-in conditioners1,110
7 shown · 9,225 ads across them
Named products
The specific things it puts in the ad.
- Flexi Styling Serum Gel754
- Gentle Cleansing Shampoo469
- Moxie Gentle Cleansing Shampoo459
- Moxie Ultra Hydrating Conditioner382
- Ultra Hydrating Conditioner373
- Moxie Flexi Styling Serum Gel361
- Super Defining Curl Cream318
7 shown · 3,116 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Shop now4,315
- Order now144
- SHOP NOW36
- See details15
- Learn more7
- Shop Now4
6 shown · 4,521 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- moxiebeauty.in3,969
- zepto.com195
- swiggy.com131
- fb.com107
- link.blinkit.com43
- purplle.com31
6 shown · 4,476 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 37% of 4,557 ads that carried this field.
The work
The 7 ads Moxie Beauty reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (5)
Top static creatives (2)
How the rest of Beauty & Personal Care advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| Nykaa Fashion | 12,270 | 8% | 26% | 27% | 24d |
| Pilgrim | 6,265 | 9% | 85% | 42% | 42d |
| The Derma Co. | 4,717 | 20% | 84% | 38% | 52d |
| Moxie Beauty | 4,557 | 11% | 60% | 52% | 32d |
| Beardo | 4,293 | 20% | 65% | 28% | 53d |
| Bella Vita | 4,153 | 16% | 75% | 35% | 46d |
| Foxtale | 3,952 | 47% | 47% | 64% | 32d |
| Manmatters | 3,624 | 46% | 85% | 36% | 34d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 4,557 public Meta ad-library records for Moxie Beauty, first seen Nov 11, 2025 through Aug 14, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 89% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Beauty & Personal Care brands in this library, not an external benchmark.
