How WishCare advertises
2,202 public ads run by WishCare, with 152 still live. Mostly about Sun care.
Mar 8, 2022 → Jul 9, 2026· Meta ad library
Key learnings
Read from WishCare's own figures against the other 7 Beauty & Personal Care brands here.
One product carries the library.
Hair Growth Serum Concentrate appears in 679 creatives, 31% of everything WishCare ran, ahead of Niacinamide Oil Balance Fluid Sunscreen (475), Ceramide Lip Balm (356).
One hook does the heavy lifting.
“BUY 1 GET 1 FREE” runs across 309 creatives, with All your Favourites from ₹299 (76), All your favourites from ₹299 (56) behind it.
The offer stack is discount, not product.
58% of its classified creative leads on a discount against 42% on category value. Top offers: Buy 1 Get 1 Free (261), CODE: FLAT50 (150), BUY 1 GET 1 FREE (101).
It holds on to static.
60% static against 27% for the category, on 1,315 static creatives.
The ask barely varies.
87% of its ads end on “Shop now”, ahead of Order now (255), Learn more (31).
Every figure is a count from the analysed creatives, not an estimate.
What it makes
WishCare runs 40% video against 60% static, below the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 96% of 2,202 ads that carried this field.
Format
Video against static, across everything it has run.
887 video · 1,315 static · 3% via a creator page
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical WishCare ad runs 47 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week362
- 1–4 weeks406
- 1–3 months1,281
- Over 3 months153
4 shown · 2,202 ads across them
Based on the 99% of 2,202 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
5,500 ad variants across 2,202 creatives
What it says
Its most repeated opening line is "BUY 1 GET 1 FREE", used on 309 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- BUY 1 GET 1 FREE309
- All your Favourites from ₹29976
- All your favourites from ₹29956
- upto 50% off49
- Sale38
- 50% off32
- FREE24
- Upto 50% OFF22
8 shown · 606 ads across them
Offers
The deal being put in front of the buyer.
- Buy 1 Get 1 Free261
- CODE: FLAT50150
- BUY 1 GET 1 FREE101
- upto 50% off91
- All your favourites from ₹29977
- Up to 50% off67
6 shown · 747 ads across them
Based on the 79% of 2,202 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Discount-led promotion156
- Discount-led79
- Promotional offer67
- Discount-led messaging53
- Price-anchoring with buy 1 get 1 free offer48
- Promotional pricing45
6 shown · 448 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Fear of missing out72
- Aspiration for healthy hair63
- Aspiration for healthy skin53
- Excitement for savings47
- Value for money38
- Aspiration for better hair35
6 shown · 308 ads across them
Based on the 63% of 2,202 ads that carried this field.
Hook type
How the opening earns the next second.
- Benefit / Value217
- Offer / Price201
- Problem-Solution140
- Curiosity58
- Social Proof46
- Feature / Product41
6 shown · 703 ads across them
Based on the 32% of 2,202 ads that carried this field.
What it sells
The ask is almost always "Shop now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Sun care990
- Hair & scalp treatments815
- Shampoo & hair cleansers741
- Eye & lip care670
- Face moisturizers508
- Hair growth & anti-hairfall395
- Face serums & targeted treatments327
7 shown · 4,446 ads across them
Named products
The specific things it puts in the ad.
- Hair Growth Serum Concentrate679
- Niacinamide Oil Balance Fluid Sunscreen475
- Ceramide Lip Balm356
- WishCare Hair Growth Serum Concentrate328
- Multi-Peptide Anti Hairfall Shampoo313
- AHA BHA Anti-Dandruff Shampoo210
- 3:1:1 Barrier Bounce Moisturizer158
7 shown · 2,519 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Shop now1,911
- Order now255
- Learn more31
- Visit Instagram profile3
- See details1
- Shop Now1
6 shown · 2,202 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- mywishcare.com2,099
- blinkit.com31
- fb.com23
- myntra.com20
- blinkit.onelink.me11
- swiggy.com9
6 shown · 2,193 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 16% of 2,202 ads that carried this field.
The work
The 6 ads WishCare reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top static creatives (6)
How the rest of Beauty & Personal Care advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| Nykaa Fashion | 12,270 | 8% | 26% | 27% | 24d |
| Pilgrim | 6,265 | 9% | 85% | 42% | 42d |
| The Derma Co. | 4,717 | 20% | 84% | 38% | 52d |
| Moxie Beauty | 4,557 | 11% | 60% | 52% | 32d |
| Beardo | 4,293 | 20% | 65% | 28% | 53d |
| Bella Vita | 4,153 | 16% | 75% | 35% | 46d |
| Foxtale | 3,952 | 47% | 47% | 64% | 32d |
| Manmatters | 3,624 | 46% | 85% | 36% | 34d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 2,202 public Meta ad-library records for WishCare, first seen Mar 8, 2022 through Jul 9, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 99% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Beauty & Personal Care brands in this library, not an external benchmark.
