Percent off ads: who runs this offer and how

Percent off is one of the shapes a deal takes in the ad library, grouped from the verbatim offer copy on each creative. It is the most-run of the 13 offer types in the library, on 28,154 mentions from 128 advertisers across 22 categories.

Meta ad library · updated Sep 8, 2026

Offer mentions
35% of all offer types
28,154
Advertisers
run it at least once
128
Categories
it appears in
22
Video share
of the brands that run it
41%

Which categories run it

Jewellery runs it hardest, on 6,822 mentions from 10 advertisers, ahead of Ecommerce, Marketplaces & Quick Commerce and Fashion & Apparel.

Jewellery6,822Ecommerce, Marketplaces & Quick Commerce3,501Fashion & Apparel2,792Beauty & Personal Care1,924Home Interiors, Furniture & Decor1,708BFSI — Investing, Broking & Wealth1,660Healthcare, Clinics & Diagnostics1,582BFSI — Insurance1,505EdTech & Education1,251Auto — Two-Wheelers & EV1,080Health, Wellness & Nutrition978Kitchenware & Cookware846

Who runs it most

Indriya runs it on 2,190 mentions, 24% of its own output.

Indriya2,190Kushals1,652Ajio1,617Mia by Tanishq1,482Minutes - Flipkart1,161Nykaa Fashion1,158Myntra1,019VLCC1,018Tata Neu995JioMart976Coursera774Tataaia711

Who leans on it hardest

Volume and commitment are different questions. These are the advertisers for whom it is the largest share of their own library, rather than the ones who simply run the most ads overall.

In their own words

The bucket above is ours; the wording below is the advertiser's, taken verbatim from the ad and counted across the library. The same deal is worth reading in the words the market actually uses for it.

  • “FLAT 20% OFF* on Silver Temple Jewellery on purchase above ₹9,999”Kushals · 732
  • “Up to 100% Off* on making charges of diamond jewellery”Mia by Tanishq · 538
  • “FLAT 20% OFF on Silver Temple Jewellery on purchase above ₹9,999”Kushals · 470
  • “UP TO 50% OFF*”VLCC · 410
  • “FLAT 55% OFF”Elevate Now · 375
  • “UP TO 100% OFF on making charges of jewellery”Mia by Tanishq · 367
  • “50-90% OFF”Myntra · 347
  • “Up to 10% off on Credit Cards”Ajio · 329
  • “Making charges starting at 8%*”Indriya · 326
  • “HDFC BANK 10% INSTANT DISCOUNT”Myntra · 324
  • “FLAT 5% OFF ON GOLD”Myjar · 311
  • “Up to 100% off on making charges of diamond jewellery”Indriya · 308
  • “Up to 30% off on making charges of gold jewellery”Indriya · 281
  • “Up to 30% off on all jewellery*”Indriya · 266
  • “UP TO 80% OFF”Nykaa Fashion · 251
  • “FLAT 20% OFF*”Kushals · 246
  • “Pay 20% advance & lock your gold rate*”Indriya · 237
  • “72%”Ajio · 226

All 13 offer types

Percent off28,154Price point13,029Free extras12,378Zero fee5,979Free trial or class4,485Flat amount off3,728BOGO and multibuy3,568Free shipping3,322Risk reversal2,116Cashback and rewards929EMI and finance906Sale event772Gift with purchase760
Every offer type in the library by volume; this page's in orange.

Offer type is grouped from the verbatim offer text on each creative by a rule set, not a platform field, so a creative with no readable offer is counted in the denominator and appears on no page. Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred.