How Myntra advertises
39,658 public ads run by Myntra, with 1,961 still live. Mostly about Apparel.
Aug 28, 2024 → Aug 12, 2026· Meta ad library
Key learnings
Read from Myntra's own figures against the other 2 Fashion & Apparel brands here.
It out-advertises everyone in its category.
39,658 ads against a peer median of 3,685 across the other 2 Fashion & Apparel brands here.
One hook does the heavy lifting.
“” runs across 5,855 creatives, with fastrack (1,535), Sonata (929) behind it.
Almost nothing gets reused.
Only 6% of its creatives ran as more than one ad, so each is close to a one-off.
What the ads are about.
Apparel leads at 3,106 creatives, ahead of Clothing & Apparel (3,082), Footwear (1,589).
What it leads on.
83% of its classified creative leads on category value, 10% on a discount and 6% on a story.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Myntra runs 7% video against 93% static, below the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 38% of 39,658 ads that carried this field.
Format
Video against static, across everything it has run.
2,710 video · 36,948 static · 3% via a creator page
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Myntra ad runs 26 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week18,570
- 1–4 weeks14,546
- 1–3 months3,712
- Over 3 months2,830
4 shown · 39,658 ads across them
Based on the 96% of 39,658 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
46,793 ad variants across 39,658 creatives
What it says
Its most repeated opening line is "", used on 5,855 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- 5,855
- fastrack1,535
- Sonata929
- RAGA TITAN877
- WILD STONE377
- Campus219
- SALE STARTS 29TH MAY193
- Nov 29 Lagerfeld190
8 shown · 10,175 ads across them
Offers
The deal being put in front of the buyer.
- 50-90% OFF347
- HDFC BANK 10% INSTANT DISCOUNT324
- SALE STARTS 29TH MAY129
- 10% INSTANT DISCOUNT116
- ₹400 OFF ON YOUR FIRST ORDER71
- MIN. 60% OFF64
6 shown · 1,051 ads across them
Based on the 51% of 39,658 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Highlighting stylish and rugged apparel1,103
- Category-first value-led1,091
- Highlighting product elegance1,039
- Highlighting product elegance and functionality930
- Highlighting product aesthetics and functionality903
- Visual appeal877
6 shown · 5,943 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Fear of missing out251
- Spiritual connection149
- Cultural pride140
- Devotion113
- Excitement for savings99
- Festive joy94
6 shown · 846 ads across them
Based on the 44% of 39,658 ads that carried this field.
Hook type
How the opening earns the next second.
- Curiosity935
- Offer / Price857
- Feature / Product740
- Problem-Solution298
- Benefit / Value273
- Urgency / Scarcity86
6 shown · 3,189 ads across them
Based on the 8% of 39,658 ads that carried this field.
What it sells
The ask is almost always "Shop now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Apparel3,106
- Clothing & apparel3,082
- Footwear1,589
- Jewellery & accessories1,186
- Women's fashion1,181
- Beauty & personal care550
- Festive & seasonal244
7 shown · 10,938 ads across them
Named products
The specific things it puts in the ad.
- OHS76376
- Rare Rabbit151
- Libas134
- Titan Raga132
- Myntra131
- DM676101
- Levi's94
7 shown · 1,119 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Shop now17,791
- Order now11,848
- Install now3,763
- Download3,650
- Shop Now1,322
- Order Now1,020
6 shown · 39,394 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- myntra.com28,051
- play.google.com6,627
- itunes.apple.com2,144
- fb.com109
- instagram.com41
- myntra.onelink.me11
6 shown · 36,983 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 8% of 39,658 ads that carried this field.
The work
The 10 ads Myntra reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (4)
Top static creatives (6)
How the rest of Fashion & Apparel advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 39,658 public Meta ad-library records for Myntra, first seen Aug 28, 2024 through Aug 12, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 96% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 3 Fashion & Apparel brands in this library, not an external benchmark.
