The offers brands actually run

Verbatim deal copy from 80,205 offer mentions, grouped into the 13 shapes an offer actually takes. Each page carries who runs it, in which categories, and the advertisers' own wording behind the bucket.

Sourced from the public Meta ad library · updated Sep 8, 2026

Offer type is grouped from the verbatim offer text on each creative by a rule set, not a platform field, so a creative with no readable offer is counted in the denominator and appears on no page. A value earns a page only where at least 6 advertisers and 150 mentions carry it: the field mixes real classifications with one advertiser's own copy, and distinct advertisers is the only signal that separates them. 1 further value is counted but not published for that reason. Every figure is a count from the analysed creatives, not an estimate.