Risk reversal ads: who runs this offer and how

Risk reversal is one of the shapes a deal takes in the ad library, grouped from the verbatim offer copy on each creative. It is the 9th most-run of the 13 offer types in the library, on 2,116 mentions from 28 advertisers across 15 categories.

Meta ad library · updated Sep 8, 2026

Offer mentions
3% of all offer types
2,116
Advertisers
run it at least once
28
Categories
it appears in
15
Video share
of the brands that run it
59%

Which categories run it

Home Interiors, Furniture & Decor runs it hardest, on 439 mentions from 5 advertisers, ahead of Kitchenware & Cookware and EdTech & Education.

Home Interiors, Furniture & Decor439Kitchenware & Cookware293EdTech & Education228Ecommerce, Marketplaces & Quick Commerce191BFSI — Banking, Payments & Fintech Apps187Travel — Hotels, OTA & Leisure184Beauty & Personal Care169Footwear & Sportswear110Dating & Matrimony108Healthcare, Clinics & Diagnostics85BFSI — Insurance54Auto — Two-Wheelers & EV34

Who runs it most

Our Place runs it on 236 mentions, 8% of its own output.

Our Place236JioMart191Accor184Paytm183Intellipaat180Wakefit177Traya169Frido163ASICS109Emma Mattress86Elevate Now85HexClad57

Who leans on it hardest

Volume and commitment are different questions. These are the advertisers for whom it is the largest share of their own library, rather than the ones who simply run the most ads overall.

In their own words

The bucket above is ours; the wording below is the advertiser's, taken verbatim from the ad and counted across the library. The same deal is worth reading in the words the market actually uses for it.

  • “Low price guarantee”JioMart · 191
  • “Free Returns”Our Place · 146
  • “Guaranteed Job Assistance”Intellipaat · 137
  • “ENJOY THE BEST PRICE GUARANTEED*”Accor · 116
  • “10 Years Warranty”Wakefit · 103
  • “Money Back Guarantee”Traya · 93
  • “BEST PRICE GUARANTEE”Paytm · 79
  • “Up to 15 years warranty”Wakefit · 74
  • “90-day trial period”ASICS · 74
  • “7-Day Money Back Guarantee”Frido · 60
  • “Lowest flight fare or 2X Refund”Paytm · 59
  • “Get 2X Refund”Paytm · 45
  • “BEST PRICE GUARANTEED*”Accor · 43
  • “Lowest Price Guarantee”Policybazaar · 43
  • “Hassle-free returns & exchanges”Frido · 41
  • “Limited Lifetime Warranty”Our Place · 37
  • “15 YEARS WARRANTY”Emma Mattress · 37
  • “90-day trial period for members”ASICS · 35

All 13 offer types

Percent off28,154Price point13,029Free extras12,378Zero fee5,979Free trial or class4,485Flat amount off3,728BOGO and multibuy3,568Free shipping3,322Risk reversal2,116Cashback and rewards929EMI and finance906Sale event772Gift with purchase760
Every offer type in the library by volume; this page's in orange.

Offer type is grouped from the verbatim offer text on each creative by a rule set, not a platform field, so a creative with no readable offer is counted in the denominator and appears on no page. Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred.