How Our Place advertises
2,913 public ads run by Our Place, with 2,210 still live. Mostly about Always pan 2.0 ceramic skillet.
Oct 4, 2020 → May 26, 2026· Meta ad library
Key learnings
Read from Our Place's own figures against the other 7 Kitchenware & Cookware brands here.
It out-advertises everyone in its category.
2,913 ads against a peer median of 459 across the other 13 Kitchenware & Cookware brands here.
One product carries the library.
Always Pan appears in 628 creatives, 22% of everything Our Place ran, ahead of Perfect Pot (406), Wonder Oven (334).
One hook does the heavy lifting.
“BLACK FRIDAY SALE” runs across 60 creatives, with BIGGEST SALE OF THE YEAR (54), Our Place (32) behind it.
Creative turns over fast.
116% of its dated ads ran under a week and the average life is 74 days, against 36 for the category.
The ask barely varies.
99% of its ads end on “Shop now”, ahead of VOTE (14), Learn more (8).
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Our Place runs 40% video against 60% static, below the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 99% of 2,913 ads that carried this field.
Format
Video against static, across everything it has run.
1,171 video · 1,742 static · 9% via a creator page
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Our Place ad runs 74 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week1,768
- 1–4 weeks289
- 1–3 months490
- Over 3 months366
4 shown · 2,913 ads across them
Based on the 52% of 2,913 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
6,190 ad variants across 2,913 creatives
What it says
Its most repeated opening line is "BLACK FRIDAY SALE", used on 60 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- BLACK FRIDAY SALE60
- BIGGEST SALE OF THE YEAR54
- Our Place32
- BIGGEST SALE OF THE SEASON28
- New Limited Edition Colour27
- Say hello to your dream kitchen23
- HOLIDAY SALE23
- Same non-toxic nonstick, now in Tiny sizes.23
8 shown · 270 ads across them
Offers
The deal being put in front of the buyer.
- 100 Day Trial197
- Free Shipping191
- Free Returns146
- Limited Time Only79
- Zéro frais de livraison50
- 100 jours d'essai50
6 shown · 713 ads across them
Based on the 99% of 2,913 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Price-anchoring with slashed mrp vs sale price97
- Price-anchoring with bundle savings43
- Price-anchoring with sitewide discount37
- Urgency-driven black friday promotion28
- Testimonial-driven trust-building27
- Highlighting exclusivity with limited edition color24
6 shown · 256 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Fear of missing out601
- Urgency119
- Aspiration for better cooking118
- Excitement for savings104
- Aspiration for quality88
- Aspiration for healthier lifestyle88
6 shown · 1,118 ads across them
Based on the 58% of 2,913 ads that carried this field.
Hook type
How the opening earns the next second.
- Benefit / Value814
- Offer / Price569
- Feature / Product513
- Urgency / Scarcity381
- Problem-Solution270
- Social Proof146
6 shown · 2,693 ads across them
Based on the 99% of 2,913 ads that carried this field.
What it sells
The ask is almost always "Shop now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Always pan 2.0 ceramic skillet1,403
- Perfect pot 5.5-quart cooker932
- Wonder oven air fryer661
- Titanium pro frying pan517
- Enameled cast iron always pan50
- Porcelain dinner plate set39
- Silicone checker oven mat33
7 shown · 3,635 ads across them
Named products
The specific things it puts in the ad.
- Always Pan628
- Perfect Pot406
- Wonder Oven334
- Our Place224
- Always Pan 2.0131
- Wonder Oven Air Fryer121
- Titanium Always Pan Pro83
7 shown · 1,927 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Shop now2,880
- VOTE14
- Learn more8
- SHOP TITANIUM COOKWARE2
- SHOP THE WONDER OVEN1
- See details1
6 shown · 2,906 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- fromourplace.co.uk1,563
- fromourplace.com488
- fromourplace.fr415
- fromourplace.ca282
- fromourplace.au98
- go.shopmy.us42
6 shown · 2,888 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 99% of 2,913 ads that carried this field.
The work
The 5 ads Our Place reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (3)
Top static creatives (2)
How the rest of Kitchenware & Cookware advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| Our Place | 2,913 | 76% | 40% | 53% | 74d |
| Caraway | 1,847 | 20% | 49% | 28% | 56d |
| The Indus Valley | 1,356 | 50% | 66% | 13% | 60d |
| Made In Cookware | 1,260 | 94% | 63% | 41% | 30d |
| HexClad | 1,053 | 99% | 64% | 72% | 58d |
| P-TAL | 834 | 52% | 78% | 48% | 46d |
| Stahl | 498 | 35% | 68% | 32% | 38d |
| Bergner | 459 | 14% | 29% | 26% | 32d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 2,913 public Meta ad-library records for Our Place, first seen Oct 4, 2020 through May 26, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 52% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Kitchenware & Cookware brands in this library, not an external benchmark.
