Free shipping ads: who runs this offer and how

Free shipping is one of the shapes a deal takes in the ad library, grouped from the verbatim offer copy on each creative. It is the 8th most-run of the 13 offer types in the library, on 3,322 mentions from 14 advertisers across 8 categories.

Meta ad library · updated Sep 8, 2026

Offer mentions
4% of all offer types
3,322
Advertisers
run it at least once
14
Categories
it appears in
8
Video share
of the brands that run it
71%

Which categories run it

Ecommerce, Marketplaces & Quick Commerce runs it hardest, on 2,864 mentions from 4 advertisers, ahead of Kitchenware & Cookware and Home Interiors, Furniture & Decor.

Ecommerce, Marketplaces & Quick Commerce2,864Kitchenware & Cookware272Home Interiors, Furniture & Decor131Footwear & Sportswear18Beauty & Personal Care17

Who runs it most

Bigbasket runs it on 1,777 mentions, 69% of its own output.

Bigbasket1,777JioMart622Minutes - Flipkart403Our Place237Wooden Street67Reliance Digital62Frido58HexClad35ASICS18Moxie Beauty17

Who leans on it hardest

Volume and commitment are different questions. These are the advertisers for whom it is the largest share of their own library, rather than the ones who simply run the most ads overall.

In their own words

The bucket above is ours; the wording below is the advertiser's, taken verbatim from the ad and counted across the library. The same deal is worth reading in the words the market actually uses for it.

All 13 offer types

Percent off28,154Price point13,029Free extras12,378Zero fee5,979Free trial or class4,485Flat amount off3,728BOGO and multibuy3,568Free shipping3,322Risk reversal2,116Cashback and rewards929EMI and finance906Sale event772Gift with purchase760
Every offer type in the library by volume; this page's in orange.

Offer type is grouped from the verbatim offer text on each creative by a rule set, not a platform field, so a creative with no readable offer is counted in the denominator and appears on no page. Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred.