Cashback and rewards ads: who runs this offer and how

Cashback and rewards is one of the shapes a deal takes in the ad library, grouped from the verbatim offer copy on each creative. It is the 10th most-run of the 13 offer types in the library, on 929 mentions from 16 advertisers across 7 categories.

Meta ad library · updated Sep 8, 2026

Offer mentions
1% of all offer types
929
Advertisers
run it at least once
16
Categories
it appears in
7
Video share
of the brands that run it
68%

Which categories run it

BFSI — Banking, Payments & Fintech Apps runs it hardest, on 282 mentions from 4 advertisers, ahead of Ecommerce, Marketplaces & Quick Commerce and BFSI — Lending & Credit.

BFSI — Banking, Payments & Fintech Apps282Ecommerce, Marketplaces & Quick Commerce236BFSI — Lending & Credit182Auto — Two-Wheelers & EV113Home Interiors, Furniture & Decor89EdTech & Education19Beauty & Personal Care8

Who runs it most

Paytm runs it on 250 mentions, 13% of its own output.

Paytm250JioMart146GoodScore130Reliance Digital90Frido89Honda 2 Wheelers India72Suzuki36ZET33Payoneer25Vedantu19ScoreUp19Payu6

Who leans on it hardest

Volume and commitment are different questions. These are the advertisers for whom it is the largest share of their own library, rather than the ones who simply run the most ads overall.

In their own words

The bucket above is ours; the wording below is the advertiser's, taken verbatim from the ad and counted across the library. The same deal is worth reading in the words the market actually uses for it.

All 13 offer types

Percent off28,154Price point13,029Free extras12,378Zero fee5,979Free trial or class4,485Flat amount off3,728BOGO and multibuy3,568Free shipping3,322Risk reversal2,116Cashback and rewards929EMI and finance906Sale event772Gift with purchase760
Every offer type in the library by volume; this page's in orange.

Offer type is grouped from the verbatim offer text on each creative by a rule set, not a platform field, so a creative with no readable offer is counted in the denominator and appears on no page. Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred.