Sale event ads: who runs this offer and how
Sale event is one of the shapes a deal takes in the ad library, grouped from the verbatim offer copy on each creative. It is the 12th most-run of the 13 offer types in the library, on 772 mentions from 15 advertisers across 8 categories.
Meta ad library · updated Sep 8, 2026
Which categories run it
Beauty & Personal Care runs it hardest, on 233 mentions from 4 advertisers, ahead of Kitchenware & Cookware and Fashion & Apparel.
Who runs it most
Myntra runs it on 184 mentions, 0% of its own output.
Who leans on it hardest
Volume and commitment are different questions. These are the advertisers for whom it is the largest share of their own library, rather than the ones who simply run the most ads overall.
In their own words
The bucket above is ours; the wording below is the advertiser's, taken verbatim from the ad and counted across the library. The same deal is worth reading in the words the market actually uses for it.
- “SALE STARTS 29TH MAY”Myntra · 129
- “BFF SALE”The Derma Co. · 121
- “Monsoon Sale”Bergner · 60
- “MYNTRA END OF REASON SALE”Myntra · 55
- “Holi Sale”WishCare · 38
- “END OF SEASON SALE”Made In Cookware · 35
- “THE BIG CLIQ SALE”Tatacliq · 35
- “BLACK FRIDAY SALE UP TO 30% OFF”Made In Cookware · 30
- “SALE IS LIVE”The Derma Co. · 29
- “48HR HOLI SALE”Wellbeing Nutrition · 27
- “ON SALE!”Our Place · 26
- “BIGGEST SALE OF THE YEAR”Our Place · 26
- “PAYDAY SALE”Pilgrim · 24
- “BLACK FRIDAY SALE”Our Place · 22
- “FREE SALE”Pilgrim · 17
- “Sale”New Balance · 16
- “SUMMER SAVINGS EVENT SALE”Made In Cookware · 10
- “now on sale”Le Creuset · 10
All 13 offer types
Offer type is grouped from the verbatim offer text on each creative by a rule set, not a platform field, so a creative with no readable offer is counted in the denominator and appears on no page. Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred.
