How Synthesis advertises
1,643 public ads run by Synthesis, with 58 still live. Mostly about Adaptive math learning.
Feb 24, 2025 → Aug 12, 2026· Meta ad library
Key learnings
Read from Synthesis's own figures against the other 7 EdTech & Education brands here.
One product carries the library.
Synthesis Tutor appears in 539 creatives, 33% of everything Synthesis ran, ahead of AI Math Tutor (52), Synthesis' AI math tutor (35).
One hook does the heavy lifting.
“SALE” runs across 70 creatives, with Schools teach math all wrong. (40), We pulled our son out of Kumon after ONE week with Synthesis Tutor (35) behind it.
Its ads stay up far longer than the category.
178 days on average against 63 for its peers, with 808 still running past three months.
The ask barely varies.
99% of its ads end on “Learn more”, ahead of Sign up (18).
What it leads on.
66% of its classified creative leads on category value, 32% on a discount and 2% on a story.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Synthesis runs 24% video against 76% static, below the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 100% of 1,643 ads that carried this field.
Format
Video against static, across everything it has run.
392 video · 1,251 static
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Synthesis ad runs 178 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week314
- 1–4 weeks309
- 1–3 months212
- Over 3 months808
4 shown · 1,643 ads across them
Based on the 84% of 1,643 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
4,157 ad variants across 1,643 creatives
What it says
Its most repeated opening line is "SALE", used on 70 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- SALE70
- Schools teach math all wrong.40
- We pulled our son out of Kumon after ONE week with Synthesis Tutor35
- Your kid’s personal math tutor. Now $60/mo $10/mo.32
- Now he easily solves problems that used to make him cry.30
- Math that doesn’t suck.27
- Better than a $100/hr tutor.23
- $8.25/month23
8 shown · 280 ads across them
Offers
The deal being put in front of the buyer.
- Less than $1/day327
- Limited time only89
- Now $10/mo87
- $10/mo77
- $29/mo.72
- Just $10/mo67
6 shown · 719 ads across them
Based on the 100% of 1,643 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Price-anchoring with slashed mrp vs sale price285
- Price-anchoring with subscription cost58
- Testimonial-driven trust-building34
- Comparison with competitor + demonstration of unique visual learning methodology.33
- Value proposition for affordable tutoring32
- Problem-solution narrative targeting parents23
6 shown · 465 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Affordability453
- Trust in technology142
- Aspiration for child success139
- Aspiration for academic success121
- Aspiration for better learning100
- Fear of missing out96
6 shown · 1,051 ads across them
Based on the 76% of 1,643 ads that carried this field.
Hook type
How the opening earns the next second.
- Benefit / Value666
- Problem-Solution478
- Offer / Price297
- Social Proof111
- Feature / Product54
- Curiosity34
6 shown · 1,640 ads across them
Based on the 100% of 1,643 ads that carried this field.
What it sells
The ask is almost always "Learn more".
Product categories
The kind of thing being advertised, as classified on each creative.
- Adaptive math learning1,410
- Foundational math skills673
- Multiplication & division289
- Fractions267
- Addition & subtraction206
- K-5 math curriculum153
- Algebraic thinking83
7 shown · 3,081 ads across them
Named products
The specific things it puts in the ad.
- Synthesis Tutor539
- AI Math Tutor52
- Synthesis' AI math tutor35
- Kumon33
- Fraction Smash19
- Khan Academy18
- the Tutor15
7 shown · 711 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Learn more1,625
- Sign up18
2 shown · 1,643 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- synthesis.com1,643
1 shown · 1,643 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 55% of 1,643 ads that carried this field.
The work
The 9 ads Synthesis reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (3)
Top static creatives (6)
How the rest of EdTech & Education advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| Coursera | 11,828 | 15% | 18% | 55% | 104d |
| Kumon | 3,569 | 17% | 55% | 48% | 30d |
| BrightCHAMPS | 3,053 | 7% | 52% | 52% | 71d |
| Great Learning | 2,965 | 21% | 10% | 37% | 89d |
| Simplilearn | 2,365 | 15% | 18% | 34% | 94d |
| Intellipaat | 2,254 | 17% | 49% | 52% | 68d |
| Masters' Union | 2,193 | 4% | 31% | 54% | 49d |
| Vedantu | 2,168 | 13% | 47% | 35% | 32d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 1,643 public Meta ad-library records for Synthesis, first seen Feb 24, 2025 through Aug 12, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 84% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 EdTech & Education brands in this library, not an external benchmark.
