How Great Learning advertises
2,965 public ads run by Great Learning, with 631 still live. Mostly about Data, ai & machine learning.
May 10, 2023 → Aug 10, 2026· Meta ad library
Key learnings
Read from Great Learning's own figures against the other 7 EdTech & Education brands here.
One hook does the heavy lifting.
“e-Postgraduate Diploma In E-Mobility” runs across 46 creatives, with Master Agentic AI for autonomous decision-making (45), Earn a Certificate of Completion from IIT Bombay (42) behind it.
It sells the category, not a deal.
99% of its classified creative leads on value and only 1% on a discount. What discounting there is: 50% Avg. Salary Hike (38), Dual certificate from UT Austin and Great Lakes (17).
It holds on to static.
90% static against 63% for the category, on 2,680 static creatives.
What the ads are about.
Data, AI & Machine Learning leads at 2,391 creatives, ahead of PG Programs & Diplomas (600), Business & Management (484).
How long its ads stay up.
The typical ad runs 89 days, with 842 still going past three months and 769 pulled inside a week.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Great Learning runs 10% video against 90% static, below the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 100% of 2,965 ads that carried this field.
Format
Video against static, across everything it has run.
285 video · 2,680 static
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Great Learning ad runs 89 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week769
- 1–4 weeks653
- 1–3 months701
- Over 3 months842
4 shown · 2,965 ads across them
Based on the 85% of 2,965 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
5,282 ad variants across 2,965 creatives
What it says
Its most repeated opening line is "e-Postgraduate Diploma In E-Mobility", used on 46 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- e-Postgraduate Diploma In E-Mobility46
- Master Agentic AI for autonomous decision-making45
- Earn a Certificate of Completion from IIT Bombay42
- No Code and Agentic AI41
- Certificate Program in Agentic AI38
- e-Postgraduate Diploma (ePGD) in E-Mobility from IIT Bombay36
- WHY PROFESSIONALS CHOOSE THE DBA IN AI & ML BY WALSH COLLEGE35
- Build the next generation of intelligent systems34
8 shown · 317 ads across them
Offers
The deal being put in front of the buyer.
- 50% Avg. Salary Hike38
- Dual certificate from UT Austin and Great Lakes17
- 2800+ HIRING COMPANIES16
- 50% AVG. SALARY HIKE16
- 4000+ Hiring Partners11
- Rated 4.8/5 by 14K Alumni11
6 shown · 109 ads across them
Based on the 97% of 2,965 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Career advancement through specialized education77
- Highlighting professional growth through ai expertise30
- Highlighting institutional credibility and advanced curriculum29
- Educational and aspirational29
- Highlighting credibility and expertise26
- Educational opportunity26
6 shown · 217 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Aspiration for career growth479
- Aspiration for professional growth385
- Aspiration for advanced education109
- Trust in iit bombay107
- Professional growth90
- Aspiration for leadership84
6 shown · 1,254 ads across them
Based on the 92% of 2,965 ads that carried this field.
Hook type
How the opening earns the next second.
- Benefit / Value1,223
- Feature / Product267
- Problem-Solution105
- Curiosity51
- Social Proof33
- Offer / Price15
6 shown · 1,694 ads across them
Based on the 57% of 2,965 ads that carried this field.
What it sells
The ask is almost always "Apply now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Data, ai & machine learning2,391
- Pg programs & diplomas600
- Business & management484
- Professional certificates425
- Doctorate292
- Data & ai/ml271
- It/cloud & cyber security70
7 shown · 4,533 ads across them
Named products
The specific things it puts in the ad.
- Post Graduate Program in Data Science with Generative AI277
- Certificate Program in Agentic AI185
- Post Graduate Program in Artificial Intelligence and Machine Learning167
- Doctor of Business Administration in Artificial Intelligence and Machine Learning132
- Certificate in Generative AI122
- Certificate in Leadership with AI100
- AI in Healthcare Program99
7 shown · 1,082 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Apply now1,675
- Learn more823
- Learn More285
- Apply Now99
- Sign up25
- See details22
6 shown · 2,929 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- mygreatlearning.com1,611
- online.lifelonglearning.jhu.edu308
- onlineexeced.mccombs.utexas.edu109
- utexas.edu97
- spjimr.org96
- jhu.edu67
6 shown · 2,288 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 29% of 2,965 ads that carried this field.
The work
The 6 ads Great Learning reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (1)
Top static creatives (5)
How the rest of EdTech & Education advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| Coursera | 11,828 | 15% | 18% | 55% | 104d |
| Kumon | 3,569 | 17% | 55% | 48% | 30d |
| BrightCHAMPS | 3,053 | 7% | 52% | 52% | 71d |
| Great Learning | 2,965 | 21% | 10% | 37% | 89d |
| Simplilearn | 2,365 | 15% | 18% | 34% | 94d |
| Intellipaat | 2,254 | 17% | 49% | 52% | 68d |
| Masters' Union | 2,193 | 4% | 31% | 54% | 49d |
| Vedantu | 2,168 | 13% | 47% | 35% | 32d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 2,965 public Meta ad-library records for Great Learning, first seen May 10, 2023 through Aug 10, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 85% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 EdTech & Education brands in this library, not an external benchmark.
