Who has run marketing in each category
The gallery counts what advertisers did. Velocity asks the people who decided it why. These 21 episodes are mapped to the categories their guests actually worked in — 10 of them to a category page, the rest to none, because most of these practitioners work across all of them.
Guests are linked to a category, not to a brand page. That was tried the other way and it does not work: this library is consumer brands running Meta campaigns, and the podcast is mostly agencies, B2B SaaS and consultancies that run none. The category is the more useful connection anyway.
B2B SaaS, MarTech & Dev Tools
See the category data →- AJ WilcoxB2Linked
The Ultimate LinkedIn Ads Playbook from $200M in Spend
EP 16
- Nishith SrivastavaAgentics
Breaking down the "AI Native" Enterprise
EP 15
- Anuj NiranjanTopmate
How Topmate Turns Creators into ₹4L+/Month Earners
EP 14
- Summer LiuSocialPeta
Three of China's Top Five Micro Dramas Are Now AI-Made
EP 19
- Ahmed ElsamadisiPolyform
Why Your AI Gives You Confident, Wrong Answers
EP 18
BFSI — Insurance
See the category data →Footwear & Sportswear
See the category data →Home Interiors, Furniture & Decor
See the category data →Media, Streaming & Audio
See the category data →Real Estate & PropTech
See the category data →No single category
9 episodes with no category page, and the reason for each. Forcing one of these into a vertical would be worse than leaving it open.
- Vikas ChawlaAgency — works across every category
- Sindhu BiswalAgency — content-led growth, cross-category
- Patrick GilbertAgency — Google Ads, cross-category
- Sarah LevingerConsultant — creative strategy and consumer psychology
- Ashutosh BharadwajThree categories in one episode, none named reliably enough to pick
- Dinesh AroraB2C scaling across categories
- AI + Human Creativity: A Digital Marketing Leader's PerspectiveAI and creativity — no category
- Building D2C Brands in 2025: Media Channels, Consumer Trends and Marketing EvolutionD2C panel — no single guest
- India's Festive Marketing Secrets: Strategy, Timing, and Quick CommerceFestive marketing — a seasonal episode, not a category one
The category mapping is a hand-made judgement per episode, not a measurement: nothing in the ad corpus records which category a guest worked in, so this is the one part of the gallery that is authored rather than counted, and it is marked as such. One further episode maps to a category with no page here (Sweet Karam Coffee → Food & Beverage (FMCG)): too few of that category's advertisers are in this brand set to publish it.
