“Shop now” ads: who uses this call to action
Shop now is one of the platform call-to-action buttons available on a Meta ad. It is the most-run of the 17 buttons in the library, on 1,44,404 ads from 91 advertisers across 17 categories.
Meta ad library · updated Sep 8, 2026
Which categories run it
Beauty & Personal Care runs it hardest, on 46,134 ads from 14 advertisers, ahead of Fashion & Apparel and Jewellery.
Who runs it most
Myntra runs it on 19,119 ads, 48% of its own output.
Who leans on it hardest
Volume and commitment are different questions. These are the advertisers for whom it is the largest share of their own library, rather than the ones who simply run the most ads overall.
All 17 buttons
Only platform button labels are counted. A value run by a handful of advertisers is that brand's ad copy sitting in the button field rather than a button, and is excluded. Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred.
