“Sign up” ads: who uses this call to action
Sign up is one of the platform call-to-action buttons available on a Meta ad. It is the 6th most-run of the 17 buttons in the library, on 19,383 ads from 67 advertisers across 20 categories.
Meta ad library · updated Sep 8, 2026
Which categories run it
BFSI — Banking, Payments & Fintech Apps runs it hardest, on 6,222 ads from 11 advertisers, ahead of EdTech & Education and Dating & Matrimony.
Who runs it most
Hinge runs it on 2,645 ads, 67% of its own output.
Who leans on it hardest
Volume and commitment are different questions. These are the advertisers for whom it is the largest share of their own library, rather than the ones who simply run the most ads overall.
All 17 buttons
Only platform button labels are counted. A value run by a handful of advertisers is that brand's ad copy sitting in the button field rather than a button, and is excluded. Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred.
