“Install now” ads: who uses this call to action
Install now is one of the platform call-to-action buttons available on a Meta ad. It is the 3rd most-run of the 17 buttons in the library, on 44,846 ads from 60 advertisers across 17 categories.
Meta ad library · updated Sep 8, 2026
Which categories run it
BFSI — Lending & Credit runs it hardest, on 18,426 ads from 5 advertisers, ahead of Dating & Matrimony and B2B SaaS, MarTech & Dev Tools.
Who runs it most
Oolka runs it on 13,932 ads, 99% of its own output.
Who leans on it hardest
Volume and commitment are different questions. These are the advertisers for whom it is the largest share of their own library, rather than the ones who simply run the most ads overall.
All 17 buttons
Only platform button labels are counted. A value run by a handful of advertisers is that brand's ad copy sitting in the button field rather than a button, and is excluded. Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred.
