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Which button an ad ends on, across 3,90,336 ads. The field mixes the platform's own buttons with ad copy that leaked into the same slot, so a value earns a page on how many advertisers use it rather than how often it appears.
Sourced from the public Meta ad library · updated Sep 8, 2026
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1,44,40491 advertisers end an ad on it.
91 brands · 17 categories · 49% video
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75,930160 advertisers end an ad on it.
160 brands · 23 categories · 38% video
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44,84660 advertisers end an ad on it.
60 brands · 17 categories · 73% video
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34,37855 advertisers end an ad on it.
55 brands · 14 categories · 37% video
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23,09334 advertisers end an ad on it.
34 brands · 12 categories · 33% video
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19,38367 advertisers end an ad on it.
67 brands · 20 categories · 48% video
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13,34625 advertisers end an ad on it.
25 brands · 8 categories · 37% video
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12,48423 advertisers end an ad on it.
23 brands · 11 categories · 63% video
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9,27040 advertisers end an ad on it.
40 brands · 13 categories · 33% video
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4,084113 advertisers end an ad on it.
113 brands · 19 categories · 47% video
Get offer
3,29525 advertisers end an ad on it.
25 brands · 14 categories · 33% video
Visit Instagram profile
1,29052 advertisers end an ad on it.
52 brands · 18 categories · 33% video
Send WhatsApp message
1,00122 advertisers end an ad on it.
22 brands · 13 categories · 35% video
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81519 advertisers end an ad on it.
19 brands · 12 categories · 74% video
Use app
49819 advertisers end an ad on it.
19 brands · 9 categories · 49% video
Like page
49613 advertisers end an ad on it.
13 brands · 10 categories · 12% video
See summary details
49518 advertisers end an ad on it.
18 brands · 10 categories · 42% video
Only platform button labels are counted. A value run by a handful of advertisers is that brand's ad copy sitting in the button field rather than a button, and is excluded. A value earns a page only where at least 8 advertisers and 200 ads carry it: the field mixes real classifications with one advertiser's own copy, and distinct advertisers is the only signal that separates them. 11 further values are counted but not published for that reason. Every figure is a count from the analysed creatives, not an estimate.