Call to action

Which button an ad ends on, across 3,90,336 ads. The field mixes the platform's own buttons with ad copy that leaked into the same slot, so a value earns a page on how many advertisers use it rather than how often it appears.

Sourced from the public Meta ad library · updated Sep 8, 2026

Only platform button labels are counted. A value run by a handful of advertisers is that brand's ad copy sitting in the button field rather than a button, and is excluded. A value earns a page only where at least 8 advertisers and 200 ads carry it: the field mixes real classifications with one advertiser's own copy, and distinct advertisers is the only signal that separates them. 11 further values are counted but not published for that reason. Every figure is a count from the analysed creatives, not an estimate.