“Use app” ads: who uses this call to action
Use app is one of the platform call-to-action buttons available on a Meta ad. It is the 15th most-run of the 17 buttons in the library, on 498 ads from 19 advertisers across 9 categories.
Meta ad library · updated Sep 8, 2026
Which categories run it
BFSI — Banking, Payments & Fintech Apps runs it hardest, on 270 ads from 3 advertisers, ahead of BFSI — Investing, Broking & Wealth and Ecommerce, Marketplaces & Quick Commerce.
Who runs it most
Western Union runs it on 114 ads, 3% of its own output.
Who leans on it hardest
Volume and commitment are different questions. These are the advertisers for whom it is the largest share of their own library, rather than the ones who simply run the most ads overall.
All 17 buttons
Only platform button labels are counted. A value run by a handful of advertisers is that brand's ad copy sitting in the button field rather than a button, and is excluded. Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred.
