“Visit Instagram profile” ads: who uses this call to action
Visit Instagram profile is one of the platform call-to-action buttons available on a Meta ad. It is the 12th most-run of the 17 buttons in the library, on 1,290 ads from 52 advertisers across 18 categories.
Meta ad library · updated Sep 8, 2026
Which categories run it
Bath, Kitchen & Building Fittings runs it hardest, on 423 ads from 1 advertiser, ahead of Auto — Two-Wheelers & EV and Fashion & Apparel.
Who runs it most
GROHE runs it on 423 ads, 44% of its own output.
Who leans on it hardest
Volume and commitment are different questions. These are the advertisers for whom it is the largest share of their own library, rather than the ones who simply run the most ads overall.
All 17 buttons
Only platform button labels are counted. A value run by a handful of advertisers is that brand's ad copy sitting in the button field rather than a button, and is excluded. Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred.
