“Apply now” ads: who uses this call to action
Apply now is one of the platform call-to-action buttons available on a Meta ad. It is the 9th most-run of the 17 buttons in the library, on 9,270 ads from 40 advertisers across 13 categories.
Meta ad library · updated Sep 8, 2026
Which categories run it
EdTech & Education runs it hardest, on 5,442 ads from 14 advertisers, ahead of Ecommerce, Marketplaces & Quick Commerce and BFSI — Insurance.
Who runs it most
Tata Neu runs it on 2,372 ads, 87% of its own output.
Who leans on it hardest
Volume and commitment are different questions. These are the advertisers for whom it is the largest share of their own library, rather than the ones who simply run the most ads overall.
All 17 buttons
Only platform button labels are counted. A value run by a handful of advertisers is that brand's ad copy sitting in the button field rather than a button, and is excluded. Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred.
