“Download” ads: who uses this call to action
Download is one of the platform call-to-action buttons available on a Meta ad. It is the 8th most-run of the 17 buttons in the library, on 12,484 ads from 23 advertisers across 11 categories.
Meta ad library · updated Sep 8, 2026
Which categories run it
BFSI — Lending & Credit runs it hardest, on 5,479 ads from 3 advertisers, ahead of Fashion & Apparel and Dating & Matrimony.
Who runs it most
GoodScore runs it on 5,012 ads, 99% of its own output.
Who leans on it hardest
Volume and commitment are different questions. These are the advertisers for whom it is the largest share of their own library, rather than the ones who simply run the most ads overall.
All 17 buttons
Only platform button labels are counted. A value run by a handful of advertisers is that brand's ad copy sitting in the button field rather than a button, and is excluded. Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred.
