How MuscleBlaze advertises
149 public ads run by MuscleBlaze, with 149 still live. Mostly about Protein powder.
Oct 7, 2024 → still running· Meta ad library
Key learnings
Read from MuscleBlaze's own figures against the other 7 Health, Wellness & Nutrition brands here.
It advertises sparingly for its category.
149 ads against a category median of 1,060, so what it does run is worth reading closely.
One product carries the library.
MuscleBlaze Biozyme Performance Whey appears in 30 creatives, 20% of everything MuscleBlaze ran, ahead of MuscleBlaze Biozyme Iso Zero (14), Biozyme Iso Clear (11).
Most of the library is still live.
149 of 149 ads (100%) were still running when this was built, so it reads as what the brand is doing now.
Creator pages carry a real share of the spend.
39% of its ads ran through a creator's page rather than its own. The source names no creator, so only the share is shown.
How concentrated its messaging is.
Its top 3 opening lines account for 13 of 40 classified hooks, led by “Grab @ ₹467”.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
MuscleBlaze runs 64% video against 36% static, above the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 97% of 149 ads that carried this field.
Format
Video against static, across everything it has run.
95 video · 54 static · 39% via a creator page
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
No MuscleBlaze ad in this library has come down yet, so there is no completed run length to report. The distribution below is how long each ad has been up so far. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week149
1 shown · 149 ads across them
Based on the 0% of 149 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
197 ad variants across 149 creatives
What it says
Its most repeated opening line is "Grab @ ₹467", used on 5 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- Grab @ ₹4675
- FROM REPS TO RECOVERY4
- UPTO 37% OFF4
- ₹5993
- MUSCLEBLAZE MB CREAMP MICRONISED CREATINE MONOHYDRATE3
- PROTEIN THAT'S LIGHT but BIG on RECOVERY!3
- FLAT 33% OFF3
- ₹949 FLAT 32% OFF2
8 shown · 27 ads across them
Offers
The deal being put in front of the buyer.
- Code: CREA155
- Grab @ ₹4675
- MRP ₹7784
- OFFER PRICE ₹5994
- UPTO 37% OFF4
- Flat 23% OFF3
6 shown · 25 ads across them
Based on the 97% of 149 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Price-anchoring with slashed mrp vs sale price16
- Price-anchoring with discount offer4
- Highlighting recovery benefits with discounted price4
- Problem-solution with personal testimonial and feature-benefit explanation3
- Highlighting recovery benefits with clear protein3
- Product demonstration and performance enhancement3
6 shown · 33 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Aspiration for fitness17
- Value for money13
- Health-consciousness10
- Fear of missing out8
- Health improvement7
- Trust in quality6
6 shown · 61 ads across them
Based on the 34% of 149 ads that carried this field.
Hook type
How the opening earns the next second.
- Problem-Solution64
- Benefit / Value28
- Offer / Price21
- Feature / Product17
- Curiosity14
- Social Proof1
6 shown · 145 ads across them
Based on the 97% of 149 ads that carried this field.
What it sells
The ask is almost always "Shop now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Protein powder55
- Whey protein isolate50
- Whey protein39
- Creatine34
- Fish oil and omega-318
- Digestive health supplements15
- Recovery supplements14
7 shown · 225 ads across them
Named products
The specific things it puts in the ad.
- MuscleBlaze Biozyme Performance Whey30
- MuscleBlaze Biozyme Iso Zero14
- Biozyme Iso Clear11
- Fish Oil 1000 MG11
- Biozyme Performance Whey11
- Biozyme Iso Zero6
- CreAMP Creatine Monohydrate5
7 shown · 88 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Shop now149
1 shown · 149 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- muscleblaze.com92
- mbl.app.link57
2 shown · 149 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 97% of 149 ads that carried this field.
The work
The 12 ads MuscleBlaze reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (10)
Top static creatives (2)
How the rest of Health, Wellness & Nutrition advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| OZiva | 7,170 | 11% | 67% | 49% | 46d |
| Wellbeing Nutrition | 2,399 | 0% | 51% | 44% | 52d |
| Be Bodywise | 2,394 | 26% | 74% | 26% | 36d |
| Superpower | 1,276 | 47% | 55% | 24% | 51d |
| CosMix | 1,060 | 35% | 48% | 16% | 40d |
| 1mg | 949 | 36% | 58% | 59% | 61d |
| Ace Blend | 733 | 50% | 63% | 25% | 62d |
| Func Lab | 371 | 47% | 16% | 35% | 19d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 149 public Meta ad-library records for MuscleBlaze, first seen Oct 7, 2024 and still running, so the library carries no last-sighting date for them yet. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 0% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Health, Wellness & Nutrition brands in this library, not an external benchmark.
