How Dr Sheths advertises
738 public ads run by Dr Sheths, with 738 still live. Mostly about Sunscreen.
Jun 7, 2021 → Jun 4, 2026· Meta ad library
Key learnings
Read from Dr Sheths's own figures against the other 7 Beauty & Personal Care brands here.
It advertises sparingly for its category.
738 ads against a category median of 3,788, so what it does run is worth reading closely.
One hook does the heavy lifting.
“Get a Niacinamide & Green Tea Toner FREE with Neem & BHA Serum” runs across 46 creatives, with BUY 2 GET 1 FREE (18), Just saw Parul Gulati using this sunscreen and I had to pause. (13) behind it.
It sells the category, not a deal.
85% of its classified creative leads on value and only 15% on a discount. What discounting there is: Get a Niacinamide & Green Tea Toner FREE with Neem & BHA Serum (46), Buy 2 at ₹699 (21).
Most of the library is still live.
738 of 738 ads (100%) were still running when this was built, so it reads as what the brand is doing now.
Creator pages carry a real share of the spend.
57% of its ads ran through a creator's page rather than its own. The source names no creator, so only the share is shown.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Dr Sheths runs 72% video against 28% static, above the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 95% of 738 ads that carried this field.
Format
Video against static, across everything it has run.
531 video · 207 static · 57% via a creator page
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Dr Sheths ad runs 22 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week253
- 1–4 weeks154
- 1–3 months331
3 shown · 738 ads across them
Based on the 93% of 738 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
2,794 ad variants across 738 creatives
What it says
Its most repeated opening line is "Get a Niacinamide & Green Tea Toner FREE with Neem & BHA Serum", used on 46 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- Get a Niacinamide & Green Tea Toner FREE with Neem & BHA Serum46
- BUY 2 GET 1 FREE18
- Just saw Parul Gulati using this sunscreen and I had to pause.13
- Wait.. What Sunscreen Is it?13
- Yahi toh sunscreen main use karta hu.13
- The only 3-step kit your skin needs12
- Okay, if Parul Gulati recommended this sunscreen, I had to try it.12
- DR. SHETH'S CERAMIDE & VITAMIN C SUNSCREEN SPF 50+ PA+++9
8 shown · 136 ads across them
Offers
The deal being put in front of the buyer.
- Get a Niacinamide & Green Tea Toner FREE with Neem & BHA Serum46
- Buy 2 at ₹69921
- Buy 2 Get 1 Free18
- Use Code: BUY213
- exclusive Festive Offers8
- UP TO 20% OFF7
6 shown · 113 ads across them
Based on the 95% of 738 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Price-anchoring with slashed mrp vs sale price50
- Price-anchoring with buy 2 get 1 free offer18
- Problem-solution with product feature demonstration and personal endorsement15
- Social proof and product feature demonstration13
- Creator-led product endorsement and feature demonstration13
- Social proof and detailed product benefit explanation13
6 shown · 122 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Fear of missing out76
- Desire for clear skin46
- Aspiration for healthy skin32
- Trust in dermatologist formulation19
- Aspiration for better skin19
- Aspiration for youthful skin18
6 shown · 210 ads across them
Based on the 23% of 738 ads that carried this field.
Hook type
How the opening earns the next second.
- Problem-Solution325
- Benefit / Value106
- Curiosity81
- Offer / Price78
- Social Proof74
- Feature / Product34
6 shown · 698 ads across them
Based on the 95% of 738 ads that carried this field.
What it sells
The ask is almost always "Shop now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Sunscreen361
- Serum272
- Skincare229
- Moisturizer114
- Face wash37
- Face mask16
- Body wash3
7 shown · 1,032 ads across them
Named products
The specific things it puts in the ad.
- Dr. Sheth's Ceramide & Vitamin C Sunscreen82
- DR. SHETH'S CERAMIDE & VITAMIN C SUNSCREEN80
- Ceramide & Vitamin C Sunscreen52
- Neem & BHA Spot Clarifying Serum48
- Niacinamide & Green Tea Calming Toner48
- Ceramide & Vitamin C Oil-Free Moisturizer35
- Dr Sheth's Ceramide & Vitamin C Sunscreen27
7 shown · 372 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Shop now738
1 shown · 738 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- drsheths.com735
- fb.com3
2 shown · 738 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 95% of 738 ads that carried this field.
The work
The 4 ads Dr Sheths reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (3)
Top static creatives (1)
How the rest of Beauty & Personal Care advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| Nykaa Fashion | 12,270 | 8% | 26% | 27% | 24d |
| Pilgrim | 6,265 | 9% | 85% | 42% | 42d |
| The Derma Co. | 4,717 | 20% | 84% | 38% | 52d |
| Moxie Beauty | 4,557 | 11% | 60% | 52% | 32d |
| Beardo | 4,293 | 20% | 65% | 28% | 53d |
| Bella Vita | 4,153 | 16% | 75% | 35% | 46d |
| Foxtale | 3,952 | 47% | 47% | 64% | 32d |
| Manmatters | 3,624 | 46% | 85% | 36% | 34d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 738 public Meta ad-library records for Dr Sheths, first seen Jun 7, 2021 through Jun 4, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 93% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Beauty & Personal Care brands in this library, not an external benchmark.
