Visual formats
The shapes brands actually build their ads in. Each format names the creative move rather than the product, so the same list holds across categories. Found across 1,103 advertisers and 7,00,232 classified creatives, with what each format is for, the funnel it plays at, and who runs it.
Offer-led
1,68,364Price, discount, sale or deadline set as the headline; the product is secondary.
Static · Mid to bottom of funnel · 872 brands
Feature callout
1,10,313Named features or benefits labelled directly onto the creative.
Static · Mid to bottom of funnel · 978 brands
Testimonial
59,625A named customer states what changed for them, in their own words.
Video and static · Mid to bottom of funnel · 606 brands
Creator and UGC
57,435Shot and voiced by a creator rather than the brand, in a native social register.
Video · Mid to bottom of funnel · 553 brands
Problem and solution
44,855A named pain is dramatised first, the product answers it second.
Video and static · Mid to bottom of funnel · 514 brands
Product demo
39,343The product used, step by step, so the viewer sees it work.
Video · Mid to bottom of funnel · 600 brands
Product showcase
36,425The product as hero object, clean or styled, with no story around it.
Static · Across the funnel · 496 brands
Lifestyle
31,195The product placed inside a life: people, places, ordinary use.
Video and static · Top of funnel · 620 brands
Unboxing
23,701The package opened on camera, product revealed piece by piece.
Video · Mid to bottom of funnel · 195 brands
Announcement
18,591A launch, event, partnership or update stated as news.
Video and static · Across the funnel · 684 brands
Before and after
18,566Two states shown side by side or in sequence, with the product as the thing that changed.
Video and static · Mid to bottom of funnel · 381 brands
Text-led graphic
18,017Typography and layout carry the message; imagery is support.
Static · Mid to bottom of funnel · 489 brands
Festive and seasonal
17,463Creative dressed for a holiday, festival or seasonal gifting moment.
Static · Across the funnel · 457 brands
Brand storytelling
13,504A narrative or emotional arc carries the ad; the product arrives late, if at all.
Video · Across the funnel · 524 brands
Social proof
10,363Ratings, review counts, press mentions or awards presented as evidence.
Static · Mid to bottom of funnel · 385 brands
Humour and meme
9,626A joke, parody or meme format does the work of getting attention.
Video and static · Across the funnel · 357 brands
Celebrity endorsement
9,407A recognised public figure fronts the ad and lends their standing to it.
Video and static · Top of funnel · 378 brands
Comparison
8,246The product set against an alternative, a rival or the old way of doing it.
Video and static · Mid to bottom of funnel · 399 brands
Founder message
4,205Someone from inside the company speaks directly to camera.
Video · Mid to bottom of funnel · 205 brands
Data and infographic
988Numbers, charts or a statistic used as the central claim.
Static · Mid to bottom of funnel · 134 brands
Sourced from public ad libraries. The source data carries no visual-format field, so formats are assigned by matching each creative's own description against the taxonomy's vocabulary. Counts are indicative rather than exact: 7,00,232 of 10,58,769 creatives carry a format signal, and the rest are described too generically to place. Brand pages currently cover the two-wheeler and EV set for Aug 24, 2025 → Aug 24, 2026; the format counts above span every advertiser analysed.
