Feature / Product hooks: how brands open the ad
Feature / Product is one of the nine opening moves classified across the library. It is the 5th most-run of the 9 hook types in the library, on 24,474 ads from 170 advertisers across 21 categories.
Meta ad library · updated Sep 8, 2026
Which categories run it
Jewellery runs it hardest, on 3,248 ads from 11 advertisers, ahead of Footwear & Sportswear and Home Interiors, Furniture & Decor.
Who runs it most
Canva runs it on 1,782 ads, 14% of its own output.
Who leans on it hardest
Volume and commitment are different questions. These are the advertisers for whom it is the largest share of their own library, rather than the ones who simply run the most ads overall.
All 9 hook types
Hook type is a model-assigned classification rather than a platform-reported field, and it sits on roughly half the library. Counts are of the ads that carried it. Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred.
