Speed / Convenience hooks: how brands open the ad
Speed / Convenience is one of the nine opening moves classified across the library. It is the 7th most-run of the 9 hook types in the library, on 2,878 ads from 81 advertisers across 19 categories.
Meta ad library · updated Sep 8, 2026
Which categories run it
BFSI — Banking, Payments & Fintech Apps runs it hardest, on 870 ads from 12 advertisers, ahead of B2B SaaS, MarTech & Dev Tools and Ecommerce, Marketplaces & Quick Commerce.
Who runs it most
Canva runs it on 457 ads, 4% of its own output.
Who leans on it hardest
Volume and commitment are different questions. These are the advertisers for whom it is the largest share of their own library, rather than the ones who simply run the most ads overall.
All 9 hook types
Hook type is a model-assigned classification rather than a platform-reported field, and it sits on roughly half the library. Counts are of the ads that carried it. Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred.
