Creative · Live board
What's winning
This week's numbers against last week, the creatives that deliver best once they have real spend, and where every creative sits on spend against efficiency.
Meta Ads
Hawky·LiveIn the Hub
BudgetOfficial
Scale, fix or kill
Every creative with real spend on one matrix against the account's own efficiency: what to give more budget, what is wasting it, and which ads are tiring.
HawkyLive
Overview
What your brand should scale, fix or kill among its active creatives. Every creative with real spend is judged against the account's own efficiency rather than a fixed number, because the account is the bar each creative has to clear. It shows what beats it while still spending little, since that is where more budget pays; what spends a lot while doing worse than the account, since that is the waste to fix or stop; and which ads are tiring, so the team acts before they decline.
What it does
- 1Makes a live board in your brand, private to you until you share it
- 2Hawky writes its filters, queries and page from the brief, in your brand's own metrics
- 3Every opening runs its queries fresh; ask in its chat to change anything
What you’ll see
Scale, fix or kill matrix
Wasting budget
Tiring ads
Added from the Hub, Hawky builds this live board for your brand from the brief, and every time you open it the numbers are fresh.
Illustrative example
What a run looks like
A creative spending 12% of the budget sits well below the account's efficiency line and lands in kill. Two small-spend ads sit far above it and land in scale.
Illustrative: the brand and numbers are made up to show how the agent reasons. They are not customer results.
Questions
About Scale, fix or kill
What does Scale, fix or kill need to run?
It connects to Meta Ads. Connect each tool once and every agent in your workspace can use it.
Does Scale, fix or kill change anything in my accounts?
No. It only reads and reports, and it changes nothing in your accounts.
How often does Scale, fix or kill run?
Its board reads live data, so it is current whenever your team opens it. Ask it in chat to change any card.
Agents that pair well
All 31 agentsPerformance monitoring · Workflow board
Daily pause and push calls
Judges every active Meta ad on the result its ad set is optimised for, 7-day against 28-day, and lists ads to pause, ads dipping and ads to push.
Meta Ads
CCommunity·Every morning, 9 AMIn the Hub
Performance monitoring · Workflow board
Creative fatigue watch
Every morning, find ads with rising frequency and falling CTR, judge fatigue with AI, and propose pausing the worst, with your approval.
Meta Ads
Hawky·Every morningIn the Hub
Put Hawky’s agents on your performance marketing.
See Scale, fix or kill running on your own accounts in a live demo.
