Performance monitoring · Workflow board
Creative fatigue watch
Every morning, find ads with rising frequency and falling CTR, judge fatigue with AI, and propose pausing the worst, with your approval.
Meta Ads
Hawky·Every morningIn the Hub
Performance monitoringBuilt from a workflow
Daily pause and push calls
Judges every active Meta ad on the result its ad set is optimised for, 7-day against 28-day, and lists ads to pause, ads dipping and ads to push.
CCommunityEvery morning, 9 AM
Overview
Each objective has its own result, and each campaign its own normal. Judging every ad against one account-wide target pauses good ads and keeps bad ones.
Media buyers who make pause and scale calls every morning across many campaigns and objectives.
What it does
- 1Read every active ad in every objective.
- 2Judge each on the result its ad set optimises for, last 7 days against the last 28.
- 3Compare it with its own group's 28-day cost per result.
- 4List ads to pause, ads dipping and ads to push. Nothing changes on Meta until someone says yes.
What you’ll see
Today's ad calls
Ads to pause
Ads to push delivery to
Dipping: watch, don't pause yet
KPI and thresholds in use
Every active ad
Added from the Hub, Hawky builds it for your brand, asks you for anything only you know, tests it and shows you the board.
Illustrative example
What a run looks like
Of 140 active ads, 6 are well above their group's 28-day cost per result and listed to pause, 9 are dipping, and 4 are beating it by a wide margin and listed to push.
Illustrative: the brand and numbers are made up to show how the agent reasons. They are not customer results.
Questions
About Daily pause and push calls
What does Daily pause and push calls need to run?
It connects to Meta Ads. Connect each tool once and every agent in your workspace can use it.
Does Daily pause and push calls change anything in my accounts?
Only with your approval. It proposes pausing an ad and pushing more delivery to an ad, and nothing changes until someone says yes.
How often does Daily pause and push calls run?
Every morning, 9 AM. Its workflow runs on that schedule and keeps the board current, and you can change the schedule by asking in chat.
Agents that pair well
All 31 agentsBudget · Live board
Scale, fix or kill
Every creative with real spend on one matrix against the account's own efficiency: what to give more budget, what is wasting it, and which ads are tiring.
Meta Ads
Hawky·LiveIn the Hub
Budget · Workflow board
Cost per qualified lead
Rank Meta ads by cost per qualified lead from HubSpot, and move budget to the winners every Monday, after a yes in Slack.
Meta AdsHubSpotSlack
Build it in chat·Every Monday
Put Hawky’s agents on your performance marketing.
See Daily pause and push calls running on your own accounts in a live demo.
