Performance monitoringBuilt from a workflow

Weekly What Changed

Last week against the week before for each Meta account, with the ROAS change broken down into CPM, CTR, CVR and AOV, campaign drivers and an AI-written cause.

CCommunityEvery Monday, 8 AM

Overview

ROAS moved, but nobody can say whether it was cost, clicks, conversion or basket size. The answer takes an analyst half a morning.

Teams whose Monday meeting starts with the question: why did ROAS move?

What it does

  1. 1Compare last week with the week before, account by account.
  2. 2Break the ROAS change into CPM, CTR, CVR and AOV.
  3. 3Find the campaigns that drove it and write the likely cause.

What you’ll see

What changed and why

Week on week change

Weekly decomposition by account

Daily ROAS trend

What drove the ROAS change

Campaigns moving account ROAS most

Added from the Hub, Hawky builds it for your brand, asks you for anything only you know, tests it and shows you the board.

Illustrative example

What a run looks like

ROAS fell from 3.4 to 3.0. CPM was flat and CTR held; conversion rate dropped 11%, almost all of it on one campaign whose landing page changed on Wednesday.

Illustrative: the brand and numbers are made up to show how the agent reasons. They are not customer results.

Questions

About Weekly What Changed

What does Weekly What Changed need to run?

It connects to Meta Ads. Connect each tool once and every agent in your workspace can use it.

Does Weekly What Changed change anything in my accounts?

No. It only reads and reports, and it changes nothing in your accounts.

How often does Weekly What Changed run?

Every Monday, 8 AM. Its workflow runs on that schedule and keeps the board current, and you can change the schedule by asking in chat.

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Yesterday's spend, results and cost per result against your 7-day average, as a board you open with your coffee.

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Landing page leak finder

Landing-page conversion rate by ad from GA4, to find ads that get the click but lose the sale.

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Build it in chat·Weekly

Put Hawky’s agents on your performance marketing.

See Weekly What Changed running on your own accounts in a live demo.