Hawky + Google Analytics 4

Sessions, funnel steps and conversions by source.

How it connects
Connect: Connected once from Connections, then every agent can use it.
Role in an agent
Outcome: What did the spend actually produce?
Group
Analytics
What Hawky does with it

Google Analytics 4 in your workspace

Conversions and events from a GA4 property, by date, campaign and source or medium, synced daily for attribution.

Connect it once and every agent in your workspace can use it. Agents that propose changes ask for your yes before anything moves.

In practice

What teams do with Google Analytics 4

No agent runs on one tool. Each of these combines Google Analytics 4 with what it is judged against or where the result goes.

  • Google Analytics 4Meta AdsGoogle Ads

    Landing-page conversion rate by ad, to find ads that click but don't convert.

  • Google Analytics 4Slack

    Alert when site conversion rate drops sharply in a day.

  • Google Analytics 4ChatGPT Ads

    Where ChatGPT-ad visitors go and whether they convert.

  • Google Analytics 4Google Sheets

    Channel mix by source and medium against the monthly plan.

Connect Google Analytics 4once. Hawky’s agents put it to work for your performance marketing.

Describe a growth job in chat, and an agent runs it on Google Analytics 4 and the rest of your stack.