Hawky + Google Sheets
Budget plans, targets and trackers. Hawky can also write results back.
- How it connects
- Connect: Connected once from Connections, then every agent can use it.
- Role in an agent
- Context: What else explains the numbers?
- Group
- Sheets, files and warehouses
- Access
- Read; write-back is off until you turn it on
Google Sheets in your workspace
Targets, budgets, MIS and product sheets: reads the sheets you pick, and can write results back into a column once you turn that on.
Connect it once and every agent in your workspace can use it. Agents that propose changes ask for your yes before anything moves.
What teams do with Google Sheets
No agent runs on one tool. Each of these combines Google Sheets with what it is judged against or where the result goes.
Pace spend against the budget sheet finance already keeps.
- Google SheetsMeta Ads
Audit ad names against the team's naming-convention sheet.
- Google SheetsBlinkit
SKU targets against quick-commerce sales.
- Google SheetsGoogle Ads
A festive-season budget plan, checked every day.
Agents that use Google Sheets
BudgetWorkflow board
Budget pacing guard
Check Google Ads month-to-date spend against the budget sheet finance owns, flag any line off pace in Slack, and propose the daily budget that lands the month.
BudgetWorkflow board
Sale-day war room
Hourly pacing against the sale plan sheet on big sale days, posted to the war-room WhatsApp group, with budget changes approved in Hawky.
More in sheets, files and warehouses
Your own tables, plans and files, including systems with no API at all.
Google Drive
Sign inCreatives, briefs and reports.
Airtable
ConnectContent calendars, creative trackers and plans.
Google BigQuery
ConnectYour own tables: revenue, cohorts, LTV.
SFTP and files
SFTPScheduled file drops from systems with no API.
Your own backend
APIInternal data such as orders, inventory or attribution, through an API.
Connect Google Sheetsonce. Hawky’s agents put it to work for your performance marketing.
Describe a growth job in chat, and an agent runs it on Google Sheets and the rest of your stack.