BudgetBuild it in chat
Hourly pacing against the sale plan sheet on big sale days, posted to the war-room WhatsApp group, with budget changes approved in Hawky.
You, in one sentence in chatEvery hour on sale days
On a sale day a month's budget can burn in hours. The plan sits in a sheet and the people who decide are on WhatsApp, so by the time someone checks, the morning is overspent or the evening peak is underfunded.
D2C and e-commerce brands that run big sale days: fashion, beauty, electronics, home.
Hourly pace vs plan
Best and worst campaigns
Proposed budget changes
Not in the Hub yet. Describe this job in one sentence in chat, and Hawky builds the agent with the connectors it needs, asks you for anything only you know, tests it and shows you the board.
A fashion brand plans ₹24L on Meta for the first Diwali sale day: ₹1L an hour at 4x ROAS. By 2 pm it has spent ₹16L against ₹14L planned, at 2.8x. The 2 pm update names the two campaigns dragging ROAS and proposes cutting them by 30% for four hours. The growth lead approves, and the 3 pm update shows the pace back on plan.
Illustrative: the brand and numbers are made up to show how the agent reasons. They are not customer results.
The sheet needs a fixed hourly layout. WhatsApp only sends updates; replies there don't approve changes.
It connects to Meta Ads, Google Ads, Google Sheets and WhatsApp. The sheet needs a fixed hourly layout. WhatsApp only sends updates; replies there don't approve changes. Connect each tool once and every agent in your workspace can use it.
Only with your approval. It proposes changing any budget, and nothing changes until someone says yes.
Every hour on sale days. Its workflow runs on that schedule and keeps the board current, and you can change the schedule by asking in chat.
Budget · Workflow board
Check Google Ads month-to-date spend against the budget sheet finance owns, flag any line off pace in Slack, and propose the daily budget that lands the month.
Budget · Workflow board
When a product sells out, propose pausing its ads and moving the budget to products you can still sell, after a yes.
Reporting · Workflow board
Yesterday's spend, results and cost per result against your 7-day average, as a board you open with your coffee.
See Sale-day war room running on your own accounts in a live demo.
