Budget · Workflow board
Sale-day war room
Hourly pacing against the sale plan sheet on big sale days, posted to the war-room WhatsApp group, with budget changes approved in Hawky.
BudgetBuild it in chat
When a product sells out, propose pausing its ads and moving the budget to products you can still sell, after a yes.
You, in one sentence in chatHourly
A bestseller sells out at night and its ads keep running, paying for clicks the store can't fulfil. Most teams only catch it the next morning.
D2C brands with fast-moving bestsellers, where a sold-out product can keep spending all night.
Sold-out products with live ads
Spend at risk
Proposed pauses and moves
Not in the Hub yet. Describe this job in one sentence in chat, and Hawky builds the agent with the connectors it needs, asks you for anything only you know, tests it and shows you the board.
The best-selling hoodie sells out at 11 pm with three ads still live. The agent proposes pausing them and moving the budget to two similar styles in stock, and the marketer approves from Slack.
Illustrative: the brand and numbers are made up to show how the agent reasons. They are not customer results.
Ads must be traceable to products, through the catalog, the URL or naming.
It connects to Shopify, Meta Ads and Slack. Ads must be traceable to products, through the catalog, the URL or naming. Connect each tool once and every agent in your workspace can use it.
Only with your approval. It proposes pausing ads and moving budget, and nothing changes until someone says yes.
Hourly. Its workflow runs on that schedule and keeps the board current, and you can change the schedule by asking in chat.
Budget · Workflow board
Hourly pacing against the sale plan sheet on big sale days, posted to the war-room WhatsApp group, with budget changes approved in Hawky.
Analysis · Workflow board
Cost per first order by creative, from Meta and Shopify, so ads are judged on new buyers, not clicks.
Budget · Workflow board
Check Google Ads month-to-date spend against the budget sheet finance owns, flag any line off pace in Slack, and propose the daily budget that lands the month.
See Out-of-stock ad guard running on your own accounts in a live demo.