Analysis · Workflow board
Repeat buyer finder
Which Meta and Google ads bring customers who come back to buy again, read from Shopify and posted to Slack.
Meta AdsGoogle AdsShopifySlack
Build it in chat·Weekly
AnalysisBuild it in chat
First-order finder
Cost per first order by creative, from Meta and Shopify, so ads are judged on new buyers, not clicks.
You, in one sentence in chatWeekly
Overview
Meta counts every purchase it can claim, including repeat customers who would have bought anyway. A creative can show a great ROAS while bringing almost no new customers.
D2C and e-commerce brands selling on Shopify and prospecting on Meta, where the growth marketer has to show new-customer growth, not just ROAS.
What it does
- 1Pull spend per creative from Meta.
- 2Read Shopify orders with their UTMs and mark which are a customer's first order.
- 3Rank creatives by cost per first order.
- 4Weekly, flag creatives whose orders are mostly repeat buyers and propose moving prospecting budget.
What you’ll see
Cost per first order by creative
New vs repeat buyers
Proposed budget moves
Not in the Hub yet. Describe this job in one sentence in chat, and Hawky builds the agent with the connectors it needs, asks you for anything only you know, tests it and shows you the board.
Illustrative example
What a run looks like
A skincare brand spends ₹15L a month on Meta. Creative X shows 300 purchases, but 70% are repeat customers: 90 first orders at about ₹5,500 each. Creative Y shows 150 purchases, 80% new: 120 first orders at about ₹3,300 each. Hawky shows Y is the better prospecting ad and proposes shifting budget to it.
Illustrative: the brand and numbers are made up to show how the agent reasons. They are not customer results.
Before you start
What needs to be in place
Orders must carry UTMs or the ad ID, so each order can be traced to a creative.
Questions
About First-order finder
What does First-order finder need to run?
It connects to Meta Ads and Shopify. Orders must carry UTMs or the ad ID, so each order can be traced to a creative. Connect each tool once and every agent in your workspace can use it.
Does First-order finder change anything in my accounts?
Only with your approval. It proposes moving prospecting budget, and nothing changes until someone says yes.
How often does First-order finder run?
Weekly. Its workflow runs on that schedule and keeps the board current, and you can change the schedule by asking in chat.
Agents that pair well
All 31 agentsBudget · Workflow board
Out-of-stock ad guard
When a product sells out, propose pausing its ads and moving the budget to products you can still sell, after a yes.
ShopifyMeta AdsSlack
Build it in chat·Hourly
Budget · Live board
Scale, fix or kill
Every creative with real spend on one matrix against the account's own efficiency: what to give more budget, what is wasting it, and which ads are tiring.
Meta Ads
Hawky·LiveIn the Hub
Put Hawky’s agents on your performance marketing.
See First-order finder running on your own accounts in a live demo.
