Competitors · Workflow board
Competitor counter-creatives
When a rival launches a new offer, make four counter-creatives in your brand the same day, for your creative lead to approve.
Competitor adsMeta Ads
Build it in chat·Daily
CompetitorsOfficial
Competitor Intel
Your tracked competitors' ads, live: who is most active, what they push now, their proven ads, and the hooks and formats they lean on.
HawkyLive
Overview
Competitor Intel for your brand: what your tracked competitors run on Meta, so the team sees who is most active, what they push now, which ads are proven, and the hooks, themes and formats they lean on. Filters for date range, competitors, running or launched, and media type. A scoreboard per competitor; a pushing-now row of breakout ads; a gallery you can rank by proven, pushing now or relaunched, showing each picture, competitor, days running, hook and theme; and a messaging matrix that breaks rivals down by hook type, theme, CTA, format, tone or emotional appeal. Every ad card can start a chat about that ad.
What it does
- 1Makes a live board in your brand, private to you until you share it
- 2Hawky writes its filters, queries and page from the brief, in your brand's own metrics
- 3Every opening runs its queries fresh; ask in its chat to change anything
What you’ll see
Most active rivals
What they push now
Proven ads
Hooks and formats
Added from the Hub, Hawky builds this live board for your brand from the brief, and every time you open it the numbers are fresh.
Illustrative example
What a run looks like
Two rivals launched a 2-for-1 offer this week with UGC video. Their longest-running ads are all problem-first hooks.
Illustrative: the brand and numbers are made up to show how the agent reasons. They are not customer results.
Questions
About Competitor Intel
What does Competitor Intel need to run?
It connects to Competitor ads. Connect each tool once and every agent in your workspace can use it.
Does Competitor Intel change anything in my accounts?
No. It only reads and reports, and it changes nothing in your accounts.
How often does Competitor Intel run?
Its board reads live data, so it is current whenever your team opens it. Ask it in chat to change any card.
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Alert in Slack when a rival changes prices or offers on their site, with their ads alongside.
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Put Hawky’s agents on your performance marketing.
See Competitor Intel running on your own accounts in a live demo.
