CompetitorsBuild it in chat

Competitor counter-creatives

When a rival launches a new offer, make four counter-creatives in your brand the same day, for your creative lead to approve.

You, in one sentence in chatDaily

Overview

A rival's new offer runs for days before anyone on the team notices, and a response takes another week to brief and produce.

Brands in crowded categories where offers change weekly.

What it does

  1. 1Watch your tracked rivals' new ads.
  2. 2Spot a new offer or angle.
  3. 3Make four counter-creatives in your brand.
  4. 4The named reviewer approves them, and they launch into the testing ad set chosen at setup.

What you’ll see

Rivals' new offers

Counter-creatives for review

Launched responses

Not in the Hub yet. Describe this job in one sentence in chat, and Hawky builds the agent with the connectors it needs, asks you for anything only you know, tests it and shows you the board.

Illustrative example

What a run looks like

A rival launches a 2-for-1 at 10 am. By 2 pm the creative lead has four counter-creatives built on the brand's own best-performing hook, approves two, and they go live in the testing ad set.

Illustrative: the brand and numbers are made up to show how the agent reasons. They are not customer results.

Questions

About Competitor counter-creatives

What does Competitor counter-creatives need to run?

It connects to Competitor ads and Meta Ads. Connect each tool once and every agent in your workspace can use it.

Does Competitor counter-creatives change anything in my accounts?

Only with your approval. It proposes launching any creative, and nothing changes until someone says yes.

How often does Competitor counter-creatives run?

Daily. Its workflow runs on that schedule and keeps the board current, and you can change the schedule by asking in chat.

Agents that pair well

All 31 agents

Competitors · Live board

Competitor Intel

Your tracked competitors' ads, live: who is most active, what they push now, their proven ads, and the hooks and formats they lean on.

Competitor ads
Hawky·LiveIn the Hub

Competitors · Workflow board

Rival price watch

Alert in Slack when a rival changes prices or offers on their site, with their ads alongside.

FirecrawlCompetitor adsSlack
Build it in chat·Daily

Creative · Workflow board

Fatigue to fresh creatives

When an ad tires, make fresh creatives in your brand from your best ad, for your creative lead to approve before they launch.

Meta Ads
Build it in chat·Every morning

Put Hawky’s agents on your performance marketing.

See Competitor counter-creatives running on your own accounts in a live demo.