Performance monitoring · Workflow board
Creative fatigue watch
Every morning, find ads with rising frequency and falling CTR, judge fatigue with AI, and propose pausing the worst, with your approval.
Meta Ads
Hawky·Every morningIn the Hub
CreativeBuild it in chat
Fatigue to fresh creatives
When an ad tires, make fresh creatives in your brand from your best ad, for your creative lead to approve before they launch.
You, in one sentence in chatEvery morning
Overview
Spotting a tired ad is half the job. The replacement takes a brief, a designer and a week, so the account runs on tired creatives in between.
Teams that catch fatigue but can't brief and produce replacements fast enough.
What it does
- 1Find tired ads, the same way Creative fatigue watch does.
- 2Hand off to creative generation: fresh variations built from your best ads, in your brand.
- 3Send them to the named reviewer, and launch the approved ones into the testing ad set.
What you’ll see
Tired ads
Fresh creatives for review
Launched variations
Not in the Hub yet. Describe this job in one sentence in chat, and Hawky builds the agent with the connectors it needs, asks you for anything only you know, tests it and shows you the board.
Illustrative example
What a run looks like
Three ads cross the fatigue line on Tuesday. By noon the creative lead has eight fresh variations to review, approves four, and they launch into the testing ad set.
Illustrative: the brand and numbers are made up to show how the agent reasons. They are not customer results.
Questions
About Fatigue to fresh creatives
What does Fatigue to fresh creatives need to run?
It connects to Meta Ads. Connect each tool once and every agent in your workspace can use it.
Does Fatigue to fresh creatives change anything in my accounts?
Only with your approval. It proposes launching any creative and pausing any ad, and nothing changes until someone says yes.
How often does Fatigue to fresh creatives run?
Every morning. Its workflow runs on that schedule and keeps the board current, and you can change the schedule by asking in chat.
Agents that pair well
All 31 agentsCompetitors · Workflow board
Competitor counter-creatives
When a rival launches a new offer, make four counter-creatives in your brand the same day, for your creative lead to approve.
Competitor adsMeta Ads
Build it in chat·Daily
Analysis · Live board
Why does it work?
Your creatives grouped by an AI creative tag you pick: what each value delivers, its share of spend, and its best creative.
Meta Ads
Hawky·LiveIn the Hub
Put Hawky’s agents on your performance marketing.
See Fatigue to fresh creatives running on your own accounts in a live demo.
