Hawky + AppsFlyer
Installs, in-app events, retention and cost by campaign and ad.
- How it connects
- Connect: Connected once from Connections, then every agent can use it.
- Role in an agent
- Outcome: What did the spend actually produce?
- Group
- Attribution
AppsFlyer in your workspace
App installs and in-app events per media source and campaign: MMP attribution for app brands.
Connect it once and every agent in your workspace can use it. Agents that propose changes ask for your yes before anything moves.
What teams do with AppsFlyer
No agent runs on one tool. Each of these combines AppsFlyer with what it is judged against or where the result goes.
Cost per install and per purchase by creative, across all three channels.
- AppsFlyerSlack
Alert when cost per install rises 20% over the week.
- AppsFlyerMixpanel
Which campaigns bring users who are still active on day 7.
- AppsFlyerGoogle BigQuery
Join install data with your own cohort tables for lifetime value by campaign.
Agents that use AppsFlyer
AnalysisWorkflow board
Paying user finder
Installs and purchases by Snapchat creative from AppsFlyer, so creatives are judged on paying users, not cheap installs.
AnalysisWorkflow board
Day-7 retention by campaign
Which campaigns bring users who are still doing the core action on day 7, from AppsFlyer and Mixpanel.
AnalysisWorkflow board
LTV payback by campaign
Join AppsFlyer installs with your own revenue tables in BigQuery, for 30-, 90- and 180-day value and payback period per campaign.
More in attribution
App installs and in-app events by media source, from your MMP.
Connect AppsFlyeronce. Hawky’s agents put it to work for your performance marketing.
Describe a growth job in chat, and an agent runs it on AppsFlyer and the rest of your stack.
