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Paying user finder

Installs and purchases by Snapchat creative from AppsFlyer, so creatives are judged on paying users, not cheap installs.

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Overview

Snapchat reports the installs and purchases it claims, on its own attribution rules, so its numbers don't match AppsFlyer. Purchases come days after the install, so creatives end up judged on cheap installs.

Mobile app brands that buy installs on Snapchat and measure with AppsFlyer: gaming, fantasy sports, fintech, quick commerce, dating.

What it does

  1. 1Pull spend per creative from Snapchat.
  2. 2Pull installs and purchase events per creative from AppsFlyer, de-duplicated across channels.
  3. 3Rank creatives by cost per install, cost per paying user and purchase rate.
  4. 4Weekly, flag creatives with cheap installs but few buyers and propose moving budget.

What you’ll see

Cost per paying user by creative

Purchase rate

Proposed budget moves

Not in the Hub yet. Describe this job in one sentence in chat, and Hawky builds the agent with the connectors it needs, asks you for anything only you know, tests it and shows you the board.

Illustrative example

What a run looks like

A fantasy-sports app spends ₹10L a month on Snapchat. Creative A: ₹4L, 20,000 installs at ₹20, 400 first deposits at ₹1,000 each. Creative B: ₹3L, 7,500 installs at ₹40, 750 first deposits at ₹400 each. AppsFlyer shows B is 2.5x cheaper per paying user, so Hawky proposes shifting budget to B.

Illustrative: the brand and numbers are made up to show how the agent reasons. They are not customer results.

Before you start

What needs to be in place

Snapchat must be set up as a partner in AppsFlyer, and the purchase event must be tracked in the app.

Questions

About Paying user finder

What does Paying user finder need to run?

It connects to Snapchat Ads and AppsFlyer. Snapchat must be set up as a partner in AppsFlyer, and the purchase event must be tracked in the app. Connect each tool once and every agent in your workspace can use it.

Does Paying user finder change anything in my accounts?

Only with your approval. It proposes moving budget between creatives, and nothing changes until someone says yes.

How often does Paying user finder run?

Weekly. Its workflow runs on that schedule and keeps the board current, and you can change the schedule by asking in chat.

Agents that pair well

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Day-7 retention by campaign

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LTV payback by campaign

Join AppsFlyer installs with your own revenue tables in BigQuery, for 30-, 90- and 180-day value and payback period per campaign.

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Performance monitoring · Workflow board

CPM spike alert

Alert in Slack when an ad's CPM jumps more than 30% over its 7-day average.

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Put Hawky’s agents on your performance marketing.

See Paying user finder running on your own accounts in a live demo.